On this week’s episode of Diving Into Data, TC explores the importance and challenges of data security in healthcare and public health, specifically as it relates to operating in a COVID World. TC also discusses the utilization of Martech to overcome some of the challenges marketers might be facing and how it is more important than ever.
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Our main story this week discusses the challenges and opportunities around data security in a COVID world. There is no defined playbook for how you can securely and legally capture the level of data that public health officials need, so what are companies doing? Do people trust that this data will only be used for Public Health? And what are some example of companies navigating these murky waters?
Our second segment today discusses how Martech has never been more important and why it is so critical for companies to be utilizing this data and technology. Things might get tougher before they get better, but effective marketing technology can help guide you through stormy seas.
Sit back, relax, grab a drink, practice social distancing… And let’s dive into some data.