Are Drive-In Events a Permanent Fixture of the Entertainment Landscape?

The drive-in movie was a thing of the past, reserved for nostalgic operations few and far between – but the COVID-19 pandemic may have given the format a new lease on life in the form of drive-in concerts and other events.

With social distancing precautions aplenty in the wake of the pandemic, event and concert organizers worked to put on shows and concerts that didn’t require groups of attendees to leave their cars, allowing them to be entertained without the exposure that would come from a normal face-to-face event.

Now, even with reopening marching along, are these drive-in events here to stay?

To talk about MetaMedia and Encore Live’s partnership to bring drive-in concerts to the masses, as well as the future of these types of events, in general, host and Voice of B2B Daniel Litwin invited Vibe Agency Founder & Director Valerie Bihet to this episode of MarketScale TV.

“I think it’s a good strategy for what we can call an ‘in-person event,’ even if it’s a different version, because everybody has to stay in their car,” Bihet said.

 

“People love it. It’s different. It’s unique.”

 

There are also applications beyond entertainment, as well – why not use it for large corporate meetings to meet in person safely and add excitement? The possibilities are numerous.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More