Skip to content
‹ Back to IndustriesSports & Entertainment

Being Thankful for Sports in an Unusual Year

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future Welcome to a very special Thanksgiving episode of Salary Capped – as always, I’m your host Tyler Kern and…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
Being Thankful for Sports  in an Unusual Year

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future

Welcome to a very special Thanksgiving episode of Salary Capped – as always, I’m your host Tyler Kern and I hope you’re enjoying this time of year safely.

Obviously this has been an incredibly strange year for all of us – I’ll never forget sitting at Toyota Stadium in Frisco, TX on March 11th watching the USWNT take on Japan in the SheBelieves Cup with 19k other fans. Megan Rapinoe opened the scoring in the 7th minute off of a beautiful free kick from about 25 yards out. I took a video of the shot as it happened because I could just feel she was going to bury it. The shot was taken right in front of us, my wife went nuts, it was awesome.

But gradually the news started rolling in and my phone started blowing up, as news had broken that Rudy Gohbert of the Utah Jazz in the NBA had tested positive for COVID-19. The NBA immediately postponed their upcoming games – other sports quickly followed suit. And over the course of the 90 match, it quickly became clear this would be the last sporting event any of us would attend for a little while. But how long would that be?

Some sports initially postponed games and matches by 30 days, a figure which now appears laughably optimistic, but at the time it didn’t seem that crazy. We’ll get this thing under control, we’ll get players healthy again, and all will return to normal.

But here we are, some 8 + months later, having seen Lebron James and the Los Angeles Lakers win the NBA title, the Dodgers win the World Series, and the Tampa Bay Lightning hoist the Stanley Cup. Across the pond, Liverpool won their first premier league title, while Bayern Munich looked invincible on their way to winning the Champions League.

And without getting too sentimental about it, I think sports has played a major role in helping a lot of us stay sane during a year that seems to be doing all it can to drive us mad. Sports used to be a place that brought us closer together in terms of proximity – we had game watching parties, went to sports bars, and attended games with thousands of fellow fans. Now, we gather on Zoom calls and have endless running group chat threads to rejoice or mourn the fate of our chosen teams.

I understand the cynicism that exists in the minds of some about why sports went ahead and restarted, despite the fact that the U.S. has never gotten a handle on the pandemic. It’s a tough topic to tackle and one that I’m not going to wade into on here today.

But what I do want to say is that as thanksgiving approaches, I’m thankful for those in the sports industry who are working to make it a better place – whether by making it safer for fans to return to stadiums, or improving the fan experience in stadiums, arenas or at home, or building the next amazing facility. I hope we’ve learned to cherish the experiences that sports affords us, but also not forget the new ways we’ve found to engage with the games we love during this time. I think there’s room for both.

Let’s all look forward with anticipation to a better 2021, but until we get there, have a happy thanksgiving from the Salary Capped team.

Follow Along for a New Episode Every Monday!

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Why BioWare closed: EA picked Star Wars over Mass Effect, Bloomberg reports

Why BioWare closed: EA picked Star Wars over Mass Effect, Bloomberg reports

Electronic Arts closed BioWare and ended early work on the next Mass Effect on Oct. 21. On Oct. 30, Bloomberg reported a main reason: EA chose a new Star Wars multiplayer opportunity over Mass Effect: Universe. EA still owns the franchise and a TV adaptation remains in development.

  • 01Bloomberg's sources say EA prioritized Star Wars Battlefront 3, which has not started development, over Mass Effect: Universe; both were expected to cost hundreds of millions of dollars.
  • 02EA's $55 billion buyout closed in August, per Kotaku, and left about $18 billion of debt, per Video Games Chronicle; about 400 jobs were cut companywide, about 50 of them at BioWare.
  • 03EA keeps the Mass Effect franchise; a TV adaptation at Amazon continues and a fan petition had nearly 300,000 signatures as of Oct. 30.

Oct 30, 2026

Joe Schwent watched Gateway PGA grow from Monday golf into veteran outreach

Joe Schwent watched Gateway PGA grow from Monday golf into veteran outreach

Joe Schwent, the 2023 Gateway PGA Hall of Fame inductee and director of golf at Country Club of St. Albans, reflects on the Gateway PGA Section’s shift from a golf-only culture to community programs including PGA REACH efforts like PGA HOPE and PGA ABLE. The section serves more than 400 professionals, and PGA HOPE has served 71,000 veterans nationally since 2015.

  • 01The Gateway PGA Section serves more than 400 professionals at more than 200 facilities, one of 41 PGA of America sections, and Schwent places it among the smallest.

Oct 30, 2026

EA and NFL bring real stadium sponsor signs into Madden NFL

Electronic Arts and the NFL opened Madden NFL's virtual stadiums to real sponsor signage. EA pitches it as a way for brands to extend their existing sponsorships. That turns the in-game sign into an add-on to physical stadium contracts, in a game played more than 2 billion times a year.

  • 01The ticket into Madden's virtual stadiums is a real NFL sponsorship contract: only confirmed club and league sponsors are eligible, subject to some exclusions.
  • 02More than 2 billion games a year counts how often Madden is played. It doesn't measure how long a sign is on screen, so sponsors need an exposure method before they can put a value on the placement.
  • 03The next club announcement and any league-level partner will test whether Madden signage becomes a standard line in NFL sponsorship proposals.

Oct 30, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512