‘Black Panther: Wakanda Forever’ Box Office Success Reflects Power of MCU, Not the Movie Theater Experience

“Black Panther: Wakanda Forever” is not only already a critical success, but has continued to exceed expectations at the box office domestically and abroad, setting opening weekend records. On its debut weekend in early November, “Wakanda Forever” grossed $180 million, destroying the previous record holder for stronger November opening in North America, “The Hunger Games: Catching Fire.”

This overall theatre energy has carried “Black Panther” all the way into Thanksgiving weekend, with “Wakanda Forever” over-performing by a few million dollars at an estimated $64 million over five days, bringing its DBO total to $367 million. Along with the movie marking Marvel’s first African-continent premiere by rolling the red carpet out in Lagos, Nigeria, “Black Panther” has made similar box office waves internationally, surpassing $650 million globally by Thanksgiving weekend.

With Netflix’s unexpected theatrical release of “Glass Onion” (and its positive performance at the box office as well), media professionals are re-raising the question of the role of the movie theatre in film release strategies. Is this an indication that the tides are shifting back towards the movie house as a viable space for innovation and revenue in the larger film industry?

J.D. Connor, Director of Graduate Studies and Associate Professor in the Division of Cinema and Media Studies at USC, thinks that while this performance is definitely something to call home about on advanced Vibranium tech, it speaks more to unique factors surrounding “Black Panther,” not the movie theatre market per se.

J.D.’s Thoughts

“As remarkable as the theatrical performance of “Black Panther” in November is, setting records in the United States and many abroad, I don’t think that it’s indicative of a dramatic change in the conditions or the situation of the theatrical movie-going experience. It is a testament to the continuing dominance of the Marvel Cinematic Universe and its ability to get people to go to theaters on opening weekends, and it is a testament to the expandability of this particular franchise.

One thing that stands out to me is that while Marvel movies tend over-performed in IMAX theaters, and indeed Wakanda Forever over-performed, getting about 10% of its total box office in the US from IMAX theaters, it was not as big an IMAX as even the most recent Thor or the most recent, Dr. Strange. Instead, this is a testament to the power of this collection of black stars to draw huge young audiences, both black and otherwise, and it’s a testament to the ability of this franchise to expand the playing field for blockbuster cinema around the world.

This is the biggest opening in the history of Nigeria. It is likely to be one of the biggest films throughout the rest of Africa. Add to that, the tremendous draw of Tenoch Huerta, the actor playing Namor, the villain in this, and this movie should have legs. Will it eventually get to the same level as the original Black Panther? I don’t think so because we’re still in the post-COVID, relatively-depressed box office era, and because there’s a great deal of competition that will be rolling out over December.

But “Wakanda Forever” seems like another instance of the Marvel Cinematic Universe doing what it does best: getting its fans to show up and getting those fans to tell other people to show up in subsequent weekends.”

Follow us on social media for the latest updates in B2B!

Image

Latest

zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More
5G network platforms
5G Network Platforms
April 19, 2024

Verizon host Matt Montgomery chats with Blaze Vincent and Thedy Wana from Ericsson, where they discuss pressing challenges and opportunities within the utility sector, emphasizing the significant role of digital transformation and 5G technology in addressing these issues. The conversation highlights Ericsson’s contributions to smart grid modernization and how their innovative solutions are tailored […]

Read More
5G security policies
Leveraging 5G to Extend Security Policies
April 19, 2024

Guests Jeff Brown and Carlos Augusto from Fortinet join Brett Barganz of Verizon to discuss the integration of extended security policies with 5G technology at DISTRIBUTECH 2024. They delve into the transformation and challenges in cybersecurity within the utility sector, highlighting the strategic partnership between Fortinet and Verizon to advance security solutions that leverage […]

Read More