Coffee with Creatives: Tapping Into the Esports Ecosystem with XR Sports Group

 

Hosts Erin Patton and Tyler Kern were joined on this episode of Coffee with Creatives by Kedreon Cole and Dom Bookman of XR Sports Group to discuss the growth of esports.

“[Esports] is this really unique mix of sports culture and pop culture,” Cole said. “The difference in 2020 versus 1980 is that now it’s cool…I really think we’re at an exciting time where going forward you’ll see more unique activations.”

They also discussed the value for brands in finding ways to integrate themselves into the gaming landscape. Bookman explained how XR Sports Group is making it easier for companies of all sizes to create communities within the esports ecosystem.

Listen to the full episode of Coffee with Creatives and stay tuned for more insightful episodes coming soon in this series.

Follow us on social media for the latest updates in B2B!

Image

Latest

With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
Edge Computing Smart Cities Experts Talk
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More
The Global Privacy Revolution: Navigating the New Landscape of Data Collection and Integration
May 28, 2024

The Global Privacy Revolution: Navigating the New Landscape of Data Collection and Integration In today’s rapidly evolving digital landscape, the global emphasis on privacy is emerging as a powerful disruptor, fundamentally transforming how businesses collect and integrate customer data. This shift is not merely a regulatory hurdle but a profound evolution in societal values, recognizing…

Read More
Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More