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Erin Patton

Sports Technologist. Brand Creator. Storyteller. Culture Curator.
Hand-picked by Michael Jordan
Original architect for Nike’s Jordan Brand. Innovative, award-winning brand management and marketing executive on the forefront of the sports industry’s most disruptive launches and paradigm shifts, including the first wearable tech brand platform (A+TECH) for amateur athletes.

Master grass roots marketer and gatekeeper to youth culture and trends. Proven entrepreneurial track record leading early stage companies to dynamic growth and profitability. Leverage vast distribution network to achieve global scale.

Extensive experience managing iconic brands and celebrity licensing partnerships to achieve profit targets within mass merchant and specialty channels. Extensive consumer background with senior-level PR, Reputation Management and Corporate Spokesperson experience.

Podcasts

Videos

video

MarketScale Mornings: Erin Patton on Building the Jordan Brand

fdsa   This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of AMPlifi Sports and former Global Director and original architect of Nike’s Jordan Brand. The...