Coordinating the Return of College Football

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators that are powering sports into the future.

Later this week, the college football season officially kicks off, although it will look a little different this year with constant monitoring of COVID symptoms and even “sold-out” games consisting of mostly empty seats. The start of the season will mark a big step forward in the sports world’s march back to normal.

To provide insight into how college sports will be resuming this fall, we invited on regular MarketScale contributor and University of North Texas Athletic Director, Wren Baker. Baker was able to walk us through how the school will be letting fans in through the gates this weekend at 25% capacity, adding that concessions will also have a much bigger emphasis on contactless ordering and delivery.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

Follow us on social media for the latest updates in B2B!

Image

Latest

Lisa Bischoff
Through the Storm with Lisa Bischoff, Jewel Thief and Computer Hacker turned World-Changing Leadership Expert
February 21, 2025

In this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with jewel thief, computer hacker, and world-changing leader, Lisa Bischoff. Lisa’s life is a testament to the power of transformation. Her journey has taken her from being an electrical engineer to a hacker, a jewel thief, and now, a transformational coach…

Read More
Ellendale AI Data Center
Applied Digital Ellendale AI Data Center: January 2025 Update
February 20, 2025

The new year brings continued momentum at Applied Digital’s Ellendale AI Data Center, with key milestones reinforcing its role in next-generation AI infrastructure. Construction activities in the west chiller plant are nearing completion, finalizing critical cooling capabilities. Fiber and network rooms have been successfully powered on, enhancing the facility’s connectivity readiness. Electrical terminations are…

Read More
agency
More than An Agency
February 20, 2025

Rogue Marketing sets itself apart from traditional agencies by taking a dynamic, results-driven approach rather than a rigid, transactional one. Unlike conventional agencies that simply execute a pre-planned strategy regardless of its performance, Rogue adapts in real time. If a campaign isn’t working halfway through, they pivot immediately to improve outcomes rather than waiting…

Read More
rogue marketing
Different Drives Results
February 20, 2025

Partnering with Rogue Marketing proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation, Rogue provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped…

Read More