Digital Brandscape Transformation: Charting the Course in Social Media Waters
In the digital brandscape transformation realm, social media’s influence and challenges on brands are becoming increasingly pivotal. Recent studies indicate that over 3.6 billion people globally are active on social media, a figure projected to surge to almost 4.41 billion by 2025. This massive digital shift prompts an essential question: How are brands navigating the intricate waters of social media, and what ripple effects does this have on the broader societal landscape?
Amidst the digital brandscape transformation, how can brands maintain their essence while adapting to the dynamic currents of social media?
In the latest episode of the How Strong Podcast, hosted by Troy Beetz and co-hosted by Lisa Coto, they look into the state of social media with guest Stefannie Curl, a seasoned Social Media Consultant at How Strong. The trio embarks on a journey discussing the challenges and opportunities that brands encounter, emphasizing the importance of effective communication while preserving authenticity.
Key Discussion Points:
- The metamorphosis of PR in social media and the shift toward concise, impactful messaging
- The potential risks and rewards for brands taking a stance on social and political issues
- The significance of aligning brand campaigns with core brand values and guidelines in the age of digital brandscape transformation
Stefannie Curl boasts a decade-long career in social media, having collaborated with automotive giants like Lexus, Honda, and Delorian. Her rich background in PR and communications has provided her with a unique lens to view the digital brandscape transformation, influencing how brands communicate with their audiences. Steffanie’s forward-thinking approach to social media strategy has been a game-changer in reshaping brand interactions in the digital space.
In a warm and engaging discussion on the How Strong podcast, hosts Troy Beetz and Lisa Cotto traverse a range of hot takes, beginning with an intriguing examination of villains in horror and action films and their relationship with brand endorsements. They further touch on Quentin Tarantinos distinctive approach to product placement by inventing fictional brands and delving into the broader implications for brand participation in films with varying ratings.
In an age where the chase for viral stardom and material success often overshadows the essence of genuine passion and resilience, the inspirational conversations generated on the How Strong podcast resonate with a refreshing authenticity. This podcast delves into various topics, encapsulating the journey of individuals who defy the norms, driven not by fame or fortune but by a relentless pursuit of what they love.
The product marketing landscape is seeing a lot of changes and the nuances of product placement are garnering significant attention. The need to dissect and understand this marketing strategy has arisen due to the intersection of branding with various media.