Digital Fan Engagement Strategies: Insights from Stephi Blank


In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took the only sports business class available, a pass-fail course with no female speakers. This lack of representation spurred her to become a vocal proponent for women in sports, a commitment that would shape her career. After a stint in teaching, Blank ventured into sports marketing, where she honed her skills in digital landscapes and fan engagement strategies. Her innovative approach at organizations like the New York Yankees and the Brooklyn Nets emphasized the importance of digital channels in enhancing fan experiences, especially in the post-COVID era.

Blank’s expertise in creating immersive, digital fan experiences led her to WIT Sports, where she now leads a team dedicated to revolutionizing fan engagement. Her work focuses on personalizing fan interactions and leveraging digital platforms to reach a global audience, a crucial aspect in today’s sports industry. As we delve deeper into the insights and strategies of Stephi Blank, her story serves as a testament to the evolving landscape of sports marketing and the power of digital innovation in connecting fans worldwide.

Article Written by Janelle Bombalier

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