Dublin-based Flutter Entertainment Bets Big on FanDuel & US Sports Betting Market 

 

Live sports entertainment took a big hit from the pandemic. But sports betting and fantasy leagues have bridged the gap for fans, serving as a means for fostering fandom and continuing the camaraderie of sports. It’s strong faith in this developing trend model that may have led to a $4.2 billion dollar acquisition by Flutter Entertainment of 37% of FanDuel, according to Market Watch. The Dublin based sports-betting company, Flutter, is going all in on the potential of an expanding legalized sports betting market in the US.

MarketScale Radio digests the news with hosts Daniel Litwin and Tyler Kern. The two consider the short term and long term hypotheticals of the acquisition. Kern expresses why the future of sports betting may not be as predictable as we think. Litwin wonders whether the entertainment deal shares similarities with Quibi, the media money pit that peaked at the wrong time.

KEY POINTS:

  • Dublin-based entertainment company gets in on the growing sports betting market in the US.
  • Flutter Entertainment acquires 37% of FanDuel.
  • Flutter predicts their betting products will be available to ⅓ of the US population by the end of 2021.

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More