eSports is Making Itself Harder for Brands to Ignore

 

With each passing week, eSports is getting harder and harder to ignore as a massive player in the world of sports and entertainment. If you look past the constant questions that go something like, “You mean to tell me people just watch other people playing video games?”, you begin to see that big brands are buying into what eSports is selling.

In the past week alone, 16-year old Kyle Giersdorf collected $3 million of prize money for winning the first Fortnite World Cup and one of the world’s most popular gamers, Ninja, announced an exclusive deal with Microsoft’s streaming platform called Mixer. The viewership numbers for these big events aren’t lost on brands who are looking to grab the attention of gamers for advertising purposes.

On this excerpt from MarketScale’s weekly radio show, Business Casual, Tyler Kern and Daniel Litwin discuss the rapid growth of eSports and the attempts by brands to cash in on sponsorship opportunities.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Friday at 8 a.m. CST.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

What the Future Looks Like if We Get It Right
What the Future Looks Like if We Get It Right
December 30, 2025

As the Patient Monitoring series concludes, the conversation shifts from today’s challenges to tomorrow’s possibilities. This final episode of the five-part Health and Life Sciences at the Edge series looks ahead to what healthcare could become if patient monitoring gets it right. Intel’s Kaeli Tully is joined by Sudha Yellapantula, Senior Researcher at Medical…

Read More
data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More