How AI Driven Ticket Pricing is Increasing Attendance and Revenue

On this episode of Salary Capped, host Tyler Kern was joined by Robert Smith, Co-Founder and CEO of Event Dynamic, for a discussion on how the start-up is working with teams to eliminate the manual process of ticket pricing with AI and better forecast what fans would be willing to spend on an event.

Sports organizations are constantly at the mercy of the sports gods in what will drive customer value and affect ticket pricing, meaning they need to be nimble in pricing to account for that. A recent injury to star quarterback Dak Prescott of the Dallas Cowboys, for example, had an immediate impact on the pricing of tickets for future games as fans experience uncertainty about what they can expect from the team.

Event Dynamic works with organizations to maximize their operation through pricing tickets not for revenue but attendance. The company has seen success in getting more fans through the turnstiles by analyzing what fans are willing to spend. One of the success stories from Event Dynamic was working with a collegiate football team that set a season record for the most ticket revenue the program has brought in via pricing down to match what it would take to get moderate fans out in large numbers.

As fans are re-entering stadiums, each organization has the precarious problem of how to account for social distancing in stadiums and blocking off seats in real time based on how fans are buying up seats. To account for this, Event Dynamic has introduced its Stadium Configurator, which allows the teams to input the requirements their jurisdiction has for social distancing and to adjust the available tickets accordingly.

The system is constantly updating the seating chart based on how fans are purchasing tickets to ensure that fans who are not in the same party will not be seated next to each other.  While this tool is a much-needed solution for 2020, Smith admits he hopes the company is able to get rid of that product in the near future.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

Follow us on social media for the latest updates in B2B!

Image

Latest

How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More
The Value of a Restoration Team with Healthcare Experience
The Value of a Restoration Team with Healthcare Experience
April 24, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis welcomes Jason McClaren, Director of Facilities Operations at Reunion Rehabilitation Hospitals, to discuss the critical advantage of partnering with a restoration team experienced in healthcare. A former firefighter and military veteran, Jason has spent the last decade managing safety, risk, and emergency preparedness…

Read More