Articles by tag: Dallas Cowboys
In 2022, a business partnership can be created with just a simple direct message on social media. For True Brvnd, a streetwear and hat company based in Dallas, TX, that’s exactly how things played out. One April afternoon, co-owner Sang Truong was sitting comfortably in front of the TV, watching the last day of the […]
Latest
Original Series
How AI Driven Ticket Pricing is Increasing Attendance and Revenue
On this episode of Salary Capped, host Tyler Kern was joined by Robert Smith, Co-Founder and CEO of Event Dynamic, for a discussion on how the start-up is working with teams to eliminate the manual process of ticket pricing with AI and better forecast what fans would be willing to spend on an event. Sports […]
Articles
How Pro AV Pushed the Ball Downfield at the LG Tech Tour
Digital signage and AV applications are often a powerful customer-facing technology. However, at the LG Tech Tour at AT&T Stadium in Arlington, Texas on July 24, AV professionals discussed how their own tools can power internal business operations as well. The event brought together a dozen LG content, hardware and software partners in total. Presenters […]
Latest
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]