How Data is Changing the Future of College Football Recruiting

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future.

Recruiting in college sports has become a big business, particularly since the turn of the millennium, but it is poised to possibly see its biggest boost yet.

Traditionally, college football recruiting has been all about a programs’ networking ability and building a stable of coaches whose opinions you trust. But Zcruit is aiming to be a go-to resource for college programs looking to find the exact players they are looking for, even when they might be out of the school’s traditional recruiting network.

The football-focused sports startup Zcruit has built a system that seamlessly integrates a large volume of constantly updating data to allow coaches to search by exact specifics they are looking for in a position, such as height or weight range, 40 yard dash time, or the total amount of yards from scrimmage.

Kern sat down with the Founder and CEO, Ben Weiss, to discuss how the company wanted to become the go-to resource for college programs around the country in preventing talented athletes from going unnoticed.

In addition to being a data pipeline for coaches, Zcruit wants to simplify the recruiting process by being able to manage the full process from their platform. A program can search players, manage their contact, see where they rank to other offers the student has, and monitor their social media for contact from other schools – all from a single platform.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

Follow us on social media for the latest updates in B2B!

Image

Latest

port
FuturePorts Reimagines Port Leadership and Innovation in Logistics
April 3, 2025

As global trade logistics falls under more and more pressure to be faster, greener, and more transparent, port authorities and stakeholders are facing a new kind of challenge: how to modernize infrastructure while balancing environmental and community demands. Ports such as Los Angeles and Long Beach are at the epicenter of innovation and scrutiny,…

Read More
AMAG Technology
AMAG Technology: Control, Reliability, and Customer-First Supply Chain Excellence
April 2, 2025

At AMAG Technology, being customer-obsessed goes beyond a mindset—it’s built into every part of the operation. One of the company’s greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match. Allan Price, Head of Global Supply Chain at AMAG, emphasizes how this…

Read More
visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More