How Data is Changing the Future of College Football Recruiting

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future.

Recruiting in college sports has become a big business, particularly since the turn of the millennium, but it is poised to possibly see its biggest boost yet.

Traditionally, college football recruiting has been all about a programs’ networking ability and building a stable of coaches whose opinions you trust. But Zcruit is aiming to be a go-to resource for college programs looking to find the exact players they are looking for, even when they might be out of the school’s traditional recruiting network.

The football-focused sports startup Zcruit has built a system that seamlessly integrates a large volume of constantly updating data to allow coaches to search by exact specifics they are looking for in a position, such as height or weight range, 40 yard dash time, or the total amount of yards from scrimmage.

Kern sat down with the Founder and CEO, Ben Weiss, to discuss how the company wanted to become the go-to resource for college programs around the country in preventing talented athletes from going unnoticed.

In addition to being a data pipeline for coaches, Zcruit wants to simplify the recruiting process by being able to manage the full process from their platform. A program can search players, manage their contact, see where they rank to other offers the student has, and monitor their social media for contact from other schools – all from a single platform.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

Follow us on social media for the latest updates in B2B!

Image

Latest

Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More
Clean
Do You Friends Ask You For Cleaning Methods or Clean Their Home
December 23, 2025

At Benchmark Products, where cleanroom precision is part of everyday work, professionals often discover that specialized knowledge doesn’t always translate neatly into casual conversations—especially when friends jokingly wonder if you’ll critique their homes or turn them into germaphobes. The reality is that cleanroom science is about controlled environments and risk mitigation at an industrial scale,…

Read More