How Technology Can Make Fitness More Accessible
Key Points:
Fitness members want an easy tool to use on their mobile device to manage classes, memberships, in-gym daycare and other fitness services provided by gyms.
Customers of Daxko say they want a consolidated platform; they want one solution that integrates everything into a single app.
Daxko is working on technology to make the fitness journey more accessible for gym members, and in turn, less of a burden on staff and gym owners, as well.
Commentary:
As the fitness world continues to find its footing in an increasingly omnichannel industry after mass closures and new health and safety mandates, its technologies are changing as well. Equipment itself is integrating new connected capacities, and new virtual fitness solutions reveling in growing revenue. And regardless of the kind of change, consumers now expect improvements to a product or service to center accessibility, ease of use, and a personalized accessible experience.
Are gyms prepared to adapt to the frictionless demands of the experience economy? MarketScale spoke with Daxko CEO Ron Lamb at IHRSA 2021 about how the fitness industry can utilize technology to promote fitness accessibility and user-friendliness for consumers.
Abridged Thoughts:
The biggest changes going on in fitness is members wanting a really easy tool to use and their mobile hands to be able to schedule a class, cancel a class, find out if a class is even available, handle their billing, drop off their kids to child care.
And what has happened in the last five or 10 years is lots of different solutions have popped up by different companies but our customers tell us they want one solutions that completely integrated from the beginning of the member journey to the end of the member journey that also makes their staff lives easier. And that’s what we’re all about is powering health and wellness throughout the world to provide the easiest, most seamless experience for everyone.
