A Global Focus on Sanitization Was a Sales Boom for Disinfectant Companies


Key Points:

  • The COVID-19 pandemic proved to disinfectant companies that their traditional markets still had plenty of room for new business and innovative product development.
  • Though fitness centers were one of their core markets, 2XL was able to reach clients from schools to healthcare facilities during the pandemic.
  • 2XL had so many orders that it overwhelmed their production, which forced them to find new supply partners.


Gyms across the country in 2020 faced shutdowns and reopening regulations, forcing them to rethink how fitness centers should operate and keep patrons safe during the COVID-19 pandemic. One of the core strategies was, of course, an increased emphasis on sanitization techniques and quality disinfectants. Although this was already an important step in gym upkeep, facilities that got a head start to reopening had to be extra tedious with sanitization to avoid becoming a super-spreader location, which meant investments in new products and new technologies from UV-C robotics to airborne disinfectant tech.

What impact did this mass investment in gym sanitization equipment have on the disinfectants market? MarketScale spoke with David O’Rourke, Director of Sales for 2XL, a disinfectant company, at IRHSA 2021 on how this push for extra sanitization helped his business, as well as on how the increased demand for sanitization products introduced 2XL to clients outside the fitness community.

Abridged Thoughts:

More orders than we could even possibly fulfill overwhelmed our production and had to be able to find new partners to source with. But it’s been something that really showed us the importance of what we’re doing on a day to day basis, having a product that people need. It’s been I got stressful at times, fulfilling orders and making sure we can get that out. We had we let down some people, but we also really, I don’t want to say we saved lives because that seems a little hyperbole. But we did a good job in terms of taking care of people that were really thankful. So that was a good feeling for us, but also a very stressful time. In order to meet that demand to Excel had to stay in constant communication with customers frequently updating them on their supply.

More Stories From IHRSA 2021:

Putting the Member First: Devising New Strategies for Health Clubs to Thrive

Trade Shows Are Back, and That Means Quality Connections for Fitness Vendors


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