How Technology Can Make Fitness More Accessible


Key Points:

Fitness members want an easy tool to use on their mobile device to manage classes, memberships, in-gym daycare and other fitness services provided by gyms.

Customers of Daxko say they want a consolidated platform; they want one solution that integrates everything into a single app.

Daxko is working on technology to make the fitness journey more accessible for gym members, and in turn, less of a burden on staff and gym owners, as well.


As the fitness world continues to find its footing in an increasingly omnichannel industry after mass closures and new health and safety mandates, its technologies are changing as well. Equipment itself is integrating new connected capacities, and new virtual fitness solutions reveling in growing revenue. And regardless of the kind of change, consumers now expect improvements to a product or service to center accessibility, ease of use, and a personalized accessible experience.

Are gyms prepared to adapt to the frictionless demands of the experience economy? MarketScale spoke with Daxko CEO Ron Lamb at IHRSA 2021 about how the fitness industry can utilize technology to promote fitness accessibility and user-friendliness for consumers.

Abridged Thoughts:

The biggest changes going on in fitness is members wanting a really easy tool to use and their mobile hands to be able to schedule a class, cancel a class, find out if a class is even available, handle their billing, drop off their kids to child care.

And what has happened in the last five or 10 years is lots of different solutions have popped up by different companies but our customers tell us they want one solutions that completely integrated from the beginning of the member journey to the end of the member journey that also makes their staff lives easier. And that’s what we’re all about is powering health and wellness throughout the world to provide the easiest, most seamless experience for everyone.

More Like This Story:

Will Connected Fitness Keep the Up The Workout Momentum in 2022?

A Global Focus on Sanitization Was a Sales Boom for Disinfectant Companies

Putting the Member First: Devising New Strategies for Health Clubs to Thrive

Follow us on social media for the latest updates in B2B!


Using Registries to Prevent Opioid Use
December 8, 2021
PDMP and EPCS are two emerging abbreviations essential to curbing the current opioid epidemic. David McFarlane, Marketing Communications Manager with Medsphere, and Host Tyler Kern discussed what they are and Read more
The Intricacies of Interior Design in Medical Furnishing: Champions of Care
December 8, 2021
  One thing that's very important but doesn't take a prominent role in healthcare settings is furniture. It plays a significant role in patient care when it comes to looks, comfort, and functionality. An Read more
Deconstruction with VCC: The Foundational Considerations of Good Field Safety Leadership
December 8, 2021
  “We expect that someone can do the job they were hired to do, but we need to always get all workers up to speed on safety topics.” In any project or initiative, those leading it set the tone. When Read more