How Will Sports Leagues Measure Success in 2020? Salary Capped

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators powering sports into the future.

Kern sat down with Mike Stocz, assistant professor at the University of Northern Alabama, who specializes in sports marketing, analytics and the intersection of traditional and eSports.

There are a lot of questions about how the sports world will change in 2020, including:

  • How will sports leagues measure success in 2020?
  • What can leagues learn from how eSports have built their popularity?
  • Which leagues will be aggressive with how they pick up fan marketshare from other sports?

Stocz provided historical anecdotes and insights that can help us make a prediction for what we can expect to see in the sports landscape ahead.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Turning Crises into Momentum: CG Infinity’s Rapid Response Consulting in Action
January 29, 2026

When operations hit critical pressure points, even the most carefully planned projects can unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-stakes moments where small mistakes can threaten months of work. CG Infinity’s Rapid Response Consulting team steps in when the pressure is highest, stabilizing operations, restoring momentum, and reinforcing mission-critical initiatives—fast. Jason…

Read More
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More