How Will Sports Leagues Measure Success in 2020? Salary Capped

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators powering sports into the future.

Kern sat down with Mike Stocz, assistant professor at the University of Northern Alabama, who specializes in sports marketing, analytics and the intersection of traditional and eSports.

There are a lot of questions about how the sports world will change in 2020, including:

  • How will sports leagues measure success in 2020?
  • What can leagues learn from how eSports have built their popularity?
  • Which leagues will be aggressive with how they pick up fan marketshare from other sports?

Stocz provided historical anecdotes and insights that can help us make a prediction for what we can expect to see in the sports landscape ahead.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

Follow us on social media for the latest updates in B2B!

Image

Latest

paypal
Creating Connections: How Encounters Plus Uses PayPal to Power Creative Business
October 14, 2025

In today’s creator economy, small businesses are being built on platforms as accessible as the smartphones in our pockets. From photographers to filmmakers, entrepreneurs are redefining what it means to “go into business” — often without traditional storefronts or investors, but with creativity, collaboration, and digital tools that make scaling possible. For many, payment technology…

Read More
Automation
The Future of RCM: Leveraging AI, Automation, and Human-Centered Design to Transform Patient Financial Care
October 14, 2025

Hospitals today are juggling tighter budgets, shifting regulations, and increasingly savvy patients—all while trying to keep financial operations running smoothly. That pressure has made the revenue cycle a powerful lever for innovation. The spread of artificial intelligence (AI) and automation is no longer experimental; it’s reshaping how health systems manage billing, reimbursement, and patient engagement….

Read More
impact
Technology for Good: Dug Song on Shaping a Better World Through Innovation and Impact (Part 3)
October 14, 2025

Detroit is redefining its role in the next era of American innovation. The conversation has shifted from what to build to how to build it in ways that deliver lasting impact. The goal is to do so sustainably, inclusively, and with the community at its core. The state’s growing network of research universities, multi-billion-dollar…

Read More
Fastlane
How PayPal Fastlane Helps Retailers Deliver the Magic of Effortless Buying
October 14, 2025

In today’s digital marketplace, the competition for customer attention doesn’t end when a shopper clicks “Add to Cart.” In fact, that’s often where the real challenge begins. For many retailers, the guest checkout process—once designed as a convenience—has become a conversion killer. Endless form fields and repeated data entry drive shoppers away, leading to costly…

Read More