How Will Sports Leagues Measure Success in 2020? Salary Capped

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators powering sports into the future.

Kern sat down with Mike Stocz, assistant professor at the University of Northern Alabama, who specializes in sports marketing, analytics and the intersection of traditional and eSports.

There are a lot of questions about how the sports world will change in 2020, including:

  • How will sports leagues measure success in 2020?
  • What can leagues learn from how eSports have built their popularity?
  • Which leagues will be aggressive with how they pick up fan marketshare from other sports?

Stocz provided historical anecdotes and insights that can help us make a prediction for what we can expect to see in the sports landscape ahead.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

Follow us on social media for the latest updates in B2B!

Image

Latest

beauty
Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype
March 25, 2026

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

Read More
Physician
Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier
March 25, 2026

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the…

Read More
career
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

Read More
AI in school
How AI is Changing the Safeguarding Landscape
March 24, 2026

This episode of “Safeguarding in Focus,” hosted by Sam Eustace, features Lucie Welch, an expert in primary education and safeguarding from Services for Education. The discussion centers on how AI is transforming the safeguarding landscape in schools, exploring both the risks and opportunities presented by this rapidly evolving technology. Key takeaways: Schools must address…

Read More