How Will Sports Leagues Measure Success in 2020? Salary Capped

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators powering sports into the future.

Kern sat down with Mike Stocz, assistant professor at the University of Northern Alabama, who specializes in sports marketing, analytics and the intersection of traditional and eSports.

There are a lot of questions about how the sports world will change in 2020, including:

  • How will sports leagues measure success in 2020?
  • What can leagues learn from how eSports have built their popularity?
  • Which leagues will be aggressive with how they pick up fan marketshare from other sports?

Stocz provided historical anecdotes and insights that can help us make a prediction for what we can expect to see in the sports landscape ahead.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks
August 28, 2025

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying,…

Read More
How Smart EHR Features Return Time to Patient Care: Insights from Healthcare Leaders
August 27, 2025

When Documentation Technology Finally Works for Clinicians At ChartLogic, we’ve spent years perfecting the features that matter most to healthcare providers. But rather than tell you what we think works, we wanted to hear directly from clinicians about the EHR capabilities that have genuinely improved their workflows. We asked healthcare professionals: Have you ever used…

Read More
sustainability
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More
The Future of Directional Drilling: How Emerging Technologies Are Reshaping Performance Standards
August 27, 2025

Driving Innovation in Energy Exploration At Altitude Energy Partners, we’ve long understood that the future of energy development depends on continuous innovation in directional drilling technology. As formations become more complex and environmental standards more stringent, the industry is experiencing a technological revolution that promises to redefine what’s possible in drilling performance. We asked industry…

Read More