How Will Stadiums Balance Occupancy, Operations and Experience: Salary Capped

+ more

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

Not Designed For This

When an architect sits down to design the next great stadium, they are thinking of how to unite the athletes with the fans. It is not an accident that teams are named after cities and regions, and the very idea of going to a game is a communal experience and a way to feel closer with the people who bleed your team’s colors. Successful stadium design highlights this togetherness.

As we pull out of the COVID-19 quarantine, mass gatherings have a different connotation. A stadium that was designed for mobility and ease of navigating now poses a potential threat. I sat down with Matthew Birchall of Buro Happold to discuss how they are running people-flow modeling to help balance new occupancy needs with business imperatives.

Refocusing LIDAR

Social distancing isn’t necessarily practical for large-scale stadiums, but that doesn’t mean a venue can’t monitor how people gather and implement techniques to guide people to more “open spaces.” I sat down with Enzo Signore of Quanergy, to discuss how they are adapting LIDAR technology previously used in airports and critical infrastructure sites to stadiums as a way to promote social distancing without infringing on the privacy of fans.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Latest

Are Digital Tickets Here to Stay as Live Events Return?
July 26, 2021
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports Read more
Can New York Innovate Away its Public Transit Woes
July 26, 2021
With a whopping average of 56 hours a year of delay per commuter, New York recently earned the number one spot for worst traffic congestion in Texas A&M’s Urban Mobility Report. One potential solution in Read more
What is the Future for edX as a 2U For-Profit?
July 25, 2021
MIT & Harvard University have officially passed ownership of their edX online learning platform to the public benefit company 2U. Founded in 2012 in collaboration with MIT & Harvard, edX began as a Read more