How Will Stadiums & Venues Prepare for the Future?

Stadiums and venues shut down when the pandemic surfaced, but eventually adapted and found solutions to keep sports and live events running Katherine Krohn, Vice President of Business Development for ASM Global, joined Game Changers Host Katie Steinberg to discuss what the future holds for stadiums and venues.

When COVID-19 first hit, the focus was crowd control; other technology was put on the backburner. “What I think the pause gave was really a lot of these rally savvy tech companies an opportunity to reinvent themselves and bring products to the table that maybe didn’t exist before,” said Krohn. This included touchless technology and the WaitTime app, which allows seeing how and where fans move within venues. Krohn projected that these rollouts will only continue.

According to Krohn, the sport technology sector will face speedbumps with technology rollouts. “I think it’s not an industry-specific challenge, I think it’s industry-wide. 5G really just reversed to fifth generation, meaning it’s all new technologies coming out.” She added, “It’s a significant overhaul in infrastructure that’s required.” For example, a hot new stadium with 4G LTE will struggle until they jump to 5G.

This brings to the table the importance of templates for venue technology success. Krohn explained the benefits: “The smaller arenas get to leverage what the T-Mobile arenas are doing today.” Additionally, “You know as a fan when you go to any ASM Global venue that you’re getting a similar experience that’s state of the art and engaged.”

Krohn provided insight into the future: “I think the stadium of the future incorporates all of those creature comforts of being at home, breaking that mold of ‘this is why you love that energy of the live event,’” Krohn explained.

More Stories Like This:

The Latest Gaming Merger Firmly Establishes Dallas as an Esports Hub

Why Stadium Naming Rights are a Brand’s Winning Ticket for Building Revenue, Community

Follow us on social media for the latest updates in B2B!

Image

Latest

mobile gaming
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports
September 17, 2025

Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…

Read More
Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More