How Will Stadiums & Venues Prepare for the Future?

Stadiums and venues shut down when the pandemic surfaced, but eventually adapted and found solutions to keep sports and live events running Katherine Krohn, Vice President of Business Development for ASM Global, joined Game Changers Host Katie Steinberg to discuss what the future holds for stadiums and venues.

When COVID-19 first hit, the focus was crowd control; other technology was put on the backburner. “What I think the pause gave was really a lot of these rally savvy tech companies an opportunity to reinvent themselves and bring products to the table that maybe didn’t exist before,” said Krohn. This included touchless technology and the WaitTime app, which allows seeing how and where fans move within venues. Krohn projected that these rollouts will only continue.

According to Krohn, the sport technology sector will face speedbumps with technology rollouts. “I think it’s not an industry-specific challenge, I think it’s industry-wide. 5G really just reversed to fifth generation, meaning it’s all new technologies coming out.” She added, “It’s a significant overhaul in infrastructure that’s required.” For example, a hot new stadium with 4G LTE will struggle until they jump to 5G.

This brings to the table the importance of templates for venue technology success. Krohn explained the benefits: “The smaller arenas get to leverage what the T-Mobile arenas are doing today.” Additionally, “You know as a fan when you go to any ASM Global venue that you’re getting a similar experience that’s state of the art and engaged.”

Krohn provided insight into the future: “I think the stadium of the future incorporates all of those creature comforts of being at home, breaking that mold of ‘this is why you love that energy of the live event,’” Krohn explained.

More Stories Like This:

The Latest Gaming Merger Firmly Establishes Dallas as an Esports Hub

Why Stadium Naming Rights are a Brand’s Winning Ticket for Building Revenue, Community

Follow us on social media for the latest updates in B2B!

Image

Latest

rankings
Krow Knows: How Fair Are the College Football Playoff Rankings?
November 22, 2024

The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from…

Read More
OEM in the AV Industry
The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition
November 22, 2024

As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it’s bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how…

Read More
Staying Competitive in a Changing Parcel Landscape
Staying Competitive in a Changing Parcel Landscape
November 20, 2024

In the latest episode of On Time in Full, host Gabrielle Bejarano welcomes Satyen Pathak, a Senior Account Executive at Designed Conveyor Systems (DCS), to discuss trends shaping the parcel market and strategies for companies to remain competitive. With over 20 years of industry experience, Pathak shares his insights into the evolving needs within supply…

Read More
blue collar
Building Efficient and Engaged Blue-Collar Workforces Begins with Leadership Rooted in Personal Development
November 20, 2024

According to a study by Deloitte and The Manufacturing Institute, over 2.1 million manufacturing jobs could remain unfilled by 2030 due to a lack of skilled talent. This workforce shortage reveals a critical gap in leadership within blue-collar industries. Without strong leadership to develop teams and foster growth, businesses face inefficiencies, low morale, and…

Read More