Making Sports More Active in the Digital Age

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

 

The world of sports is seeing a major transformation in the role of technology in competition.

Will technology enable us to unlock our full athletic potential, or will it actually be the method we use to play sports? A new organization is trying to marry those two ideas together.

Four pioneering companies in sports are joining forces to launch the International Association of Mixed Reality Sports (XRS). The focus of the new organization will be to promote physical activity by combining sports, technology and gaming.

On Thursday, Nov. 20, the International Association of Mixed Reality Sports (XRS) was publicly launched in Munich (GER), Helsinki (FIN) and Zurich (CH). Initiated in early October by the CEOs and founders of four pioneering companies in the rapidly growing industry, the world’s first association of its kind is meant to support and grow the meaning of mixed reality sports (XRS).

Host Tyler Kern will be sitting down with Markos Aristides Kern, Founder & CEO, Fun with Balls, Chairman of the Board, XRS Mixed Reality Sports Association, Dr. Raine Kajastila, CEO, Valo Motion, and Stephan Niedecken, Co-Founder, Sphery AG. Kern will dive into the issues they have seen in the world of eSports and mixed reality sports and how they want to address declining sports participation.

Follow Along for a New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More