Skip to content
‹ Back to IndustriesSports & Entertainment

Making Sports More Active in the Digital Age

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   The world of sports is seeing a major transformation in the role of technology in competition. Will technology…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
Making Sports More Active in the Digital Age

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

The world of sports is seeing a major transformation in the role of technology in competition.

Will technology enable us to unlock our full athletic potential, or will it actually be the method we use to play sports? A new organization is trying to marry those two ideas together.

Four pioneering companies in sports are joining forces to launch the International Association of Mixed Reality Sports (XRS). The focus of the new organization will be to promote physical activity by combining sports, technology and gaming.

On Thursday, Nov. 20, the International Association of Mixed Reality Sports (XRS) was publicly launched in Munich (GER), Helsinki (FIN) and Zurich (CH). Initiated in early October by the CEOs and founders of four pioneering companies in the rapidly growing industry, the world’s first association of its kind is meant to support and grow the meaning of mixed reality sports (XRS).

Host Tyler Kern will be sitting down with Markos Aristides Kern, Founder & CEO, Fun with Balls, Chairman of the Board, XRS Mixed Reality Sports Association, Dr. Raine Kajastila, CEO, Valo Motion, and Stephan Niedecken, Co-Founder, Sphery AG. Kern will dive into the issues they have seen in the world of eSports and mixed reality sports and how they want to address declining sports participation.

Follow Along for a New Episode Every Monday!

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Ticketmaster helps OneCourt bring haptic hockey to blind fans at NHL marquee events

Ticketmaster helps OneCourt bring haptic hockey to blind fans at NHL marquee events

OneCourt and the NHL reached a deal to bring OneCourt's haptic devices for blind and low-vision fans to the league's tentpole events, in collaboration with sponsor Ticketmaster. For NHL games, OneCourt ingests the league's NHL Edge puck- and player-tracking data.

  • 01Ticketmaster's sponsorship has helped OneCourt spread through professional sports, so the route into arenas has run through a ticketing sponsor.
  • 02The data OneCourt needs for hockey already exists. The devices ingest the league’s NHL Edge puck and player-tracking feed, so for teams the key questions are sponsorship, access and rollout.
  • 03Season-long deployments mean more than marquee nights. The Avalanche, Blackhawks, Capitals and Red Wings have devices at every home game this season, and a December at-home launch could bring that play-by-play to the couch.

Nov 6, 2026

Panthers stay home through $1.3B-plus stadium rebuild

Panthers stay home through $1.3B-plus stadium rebuild

The Panthers' $1.3 billion-plus rebuild of Bank of America Stadium goes all the way down to the plumbing and wiring, with completion targeted for 2030. Charlotte's share is fixed at $650 million. The owner pays any overruns, the seating bowl gets smaller, and some season-ticket holders will have to move.

  • 01Charlotte’s contribution is capped at $650 million. TSE chose the full optional scope; the cap fixes the public share, with overruns on TSE and maintenance assigned to the operator.
  • 02Bank of America Stadium's transformation now exceeds $1.3 billion and reaches the 30-year-old venue's mechanical, electrical and plumbing systems. The Panthers and Charlotte FC will keep playing home games there throughout the project.

Nov 5, 2026

International Dance League builds its broadcast around the crowd

International Dance League builds its broadcast around the crowd

In the International Dance League, the crowd's reaction is the contest. That makes audio mixing and shots framing dancers with fans the core production problem. Lim plans to add play-by-play and separate the live event from the broadcast show as the league negotiates media rights.

  • 01When the crowd's reaction is the competition, the audio engineer mixing that noise tells as much of the story as any camera.
  • 02The live cut often missed crowd-and-dancer moments later found in the edit room, and the 2027 plan includes longer lenses to frame dancers and audience together.

Nov 4, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512