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Making Sports More Active in the Digital Age

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   The world of sports is seeing a major transformation in the role of technology in competition. Will technology…

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Making Sports More Active in the Digital Age

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The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

The world of sports is seeing a major transformation in the role of technology in competition.

Will technology enable us to unlock our full athletic potential, or will it actually be the method we use to play sports? A new organization is trying to marry those two ideas together.

Four pioneering companies in sports are joining forces to launch the International Association of Mixed Reality Sports (XRS). The focus of the new organization will be to promote physical activity by combining sports, technology and gaming.

On Thursday, Nov. 20, the International Association of Mixed Reality Sports (XRS) was publicly launched in Munich (GER), Helsinki (FIN) and Zurich (CH). Initiated in early October by the CEOs and founders of four pioneering companies in the rapidly growing industry, the world’s first association of its kind is meant to support and grow the meaning of mixed reality sports (XRS).

Host Tyler Kern will be sitting down with Markos Aristides Kern, Founder & CEO, Fun with Balls, Chairman of the Board, XRS Mixed Reality Sports Association, Dr. Raine Kajastila, CEO, Valo Motion, and Stephan Niedecken, Co-Founder, Sphery AG. Kern will dive into the issues they have seen in the world of eSports and mixed reality sports and how they want to address declining sports participation.

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Sports venues are now being specced like IT projects

Sports venues are now being specced like IT projects

Athletic facility planning is shifting from “lights and outlets” to connectivity, access control and data capture. Livestreaming, mobile entry and drone flyovers for field upkeep are pushing owners to size up technology needs early. Athletic Business’ project reports, including a proposed $70 million Louisiana complex, show pipelines getting bigger, while Coach & Athletic Director says owners should evaluate technology needs up front.

  • 01If a venue plan includes recording, livestreaming or recruitment video uploads, owners need to evaluate and understand technology needs up front, according to Coach & Athletic Director.
  • 02Drone flyovers are becoming a routine inspection tool for turf and courts, spotting problems earlier and more consistently as drones get cheaper and easier to operate, Coach & Athletic Director reported.
  • 03Public project price tags are becoming informal benchmarks: Athletic Business reported a proposed $70 million Caddo Parish sports complex, with $60 million tied to a bond proposal needing voter approval.

Sep 7, 2026

US Open’s million-plus crowd is turning event tech into data ops

Deloitte, citing USTA reporting, puts US Open attendance above 1 million, a scale that turns personalization into integration work. USTA Connect is formalizing a pipeline for evaluating startups during the tournament, while Sports Business Journal's awards coverage highlights tools from data platforms to accessibility tech.

  • 01Million-attendance events turn personalization into integration work: with more than 1 million at the US Open, a broken identity match or delayed inventory update becomes a nightly operations issue, not an edge case.
  • 02If fan personalization is the mandate, the procurement bottleneck shifts to identity, consent and data-sharing terms across ticketing, retail and media, not model accuracy.

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Uefa is selling referee sleeve ads, and the small patch creates a big match-day workflow

Uefa is selling referee sleeve ads, and the small patch creates a big match-day workflow

Uefa is selling branding on referees’ sleeves, starting with workwear brand Strauss, according to SportBusiness. It puts the control point with the governing body rather than clubs. Match-day teams now own more production, compliance, and brand-safety work.

  • 01Referee kit becomes sellable inventory, which forces new governance on who approves marks, colors, and placement before matchday.
  • 02Because referees appear in every match and key moment, sleeve placements can deliver high-frequency exposure, but only if broadcast framing and graphics rules are negotiated up front.
  • 03The referee sleeve mark shifts the control point from clubs to the governing body: approvals, kit chain of custody, category-conflict rules, and broadcast measurement become the rights holder's and officiating operations' work on match day.

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