Skip to content
MarketScale
Demo
‹ Back to IndustriesBusiness Services

NASCAR Is Going Crypto – Will Others Follow?

Recently, JD Motorsports’ driver of the No. 4 Chevrolet Landon Cassill received a new-age sponsorship offer from Voyager Digital, a crypto-asset trading platform. The organization agreed to not only sponsor the car, but to pay Cassill’s full salary in cryptocurrency, breaking new ground for the payment method. The sponsorship raises a variety of questions. Will…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Business Services?

Create a free MarketScale workspace and get your company's expertise featured across our Business Services coverage. No credit card, no demo required.

Request an invite

Recently, JD Motorsports’ driver of the No. 4 Chevrolet Landon Cassill received a new-age sponsorship offer from Voyager Digital, a crypto-asset trading platform. The organization agreed to not only sponsor the car, but to pay Cassill’s full salary in cryptocurrency, breaking new ground for the payment method.

The sponsorship raises a variety of questions. Will other businesses, pro sports leagues and organizations follow suit and dip their toes into crypto? What challenges does this create in pay standardization and finance management? What regulations would need to be set up if more athletes and other employees take crypto as salary?

To find some answers, Voice of B2B Daniel Litwin invited Joey Ryan, CPA, to this episode of MarketScale TV. Ryan is the Co-founder and CFO or Gilded, which produces an invoicing, payment and accounting software solution working to integrate digital currencies into businesses’ existing financial ecosystems.

The two dove into high-profile successes in crypto investment from athletes, such as the NFL’s Russell Okung, and how they represent potential financial freedom that fiat currency may not offer.

They also explored where it might be most useful for businesses to take on crypto assets and investments in their operations and why, as well as if it makes sense for other industries to consider crypto portfolios as salary.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

Prysmian's $3.8 billion Atkore acquisition targets North American data-center electrical infrastructure

Prysmian's $3.8 billion Atkore acquisition targets North American data-center electrical infrastructure

Prysmian plans to acquire Atkore for $3.8 billion, including debt. This acquisition aims to expand Prysmian's presence in the North American data-center electrical infrastructure market.

  • 01Prysmian's acquisition of Atkore is valued at $3.8 billion, including debt.
  • 02The deal involves a 30% premium, indicating a strategic move to enhance market presence.
  • 03Prysmian seeks to deepen its involvement in North American data-center electrical infrastructure.

Aug 16, 2026

AI is delivering 180 basis points of margin growth for S&P 500 companies that quantified it

AI is delivering 180 basis points of margin growth for S&P 500 companies that quantified it

AI is contributing significantly to margin growth for S&P 500 companies, with an increase of 180 basis points. Companies are adopting model-mixing strategies to effectively manage costs. Q2 earnings demonstrate the substantial impact of AI on business performance.

  • 01AI has led to a 180 basis points increase in margins for S&P 500 companies.
  • 02Enterprises are using model-mixing strategies to control costs.
  • 03Q2 earnings show AI's broad impact on corporate margins.

Aug 16, 2026

The Early Scale: Hinge Health acquires Cylinder for $105M, expands into GI care

The Early Scale: Hinge Health acquires Cylinder for $105M, expands into GI care

Hinge Health has acquired Cylinder for $105 million, expanding its services into gastrointestinal health. This acquisition marks a strategic move towards providing whole-person care platforms. The deal highlights the growing trend of digital health companies broadening their care offerings.

  • 01Hinge Health has entered the gastrointestinal health space by acquiring Cylinder for $105 million.
  • 02The acquisition is part of Hinge Health's strategy to offer whole-person care solutions.
  • 03Digital health companies are increasingly expanding their care offerings to cover more comprehensive health services.

Aug 16, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For Business Services teams

See how Business Services teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Business Services

Business Services hubMore expert Business Services coverage.Explore →Executive Thought LeadershipMake your experts the authority.Explore →LocktonProfessional services at scale.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512