Articles by tag: NASCAR
NASCAR is in a race to rebrand as the company faces the financial impacts of rising costs to maintain their tracks and land ownership. It’s an inescapable fact that car racing is a real-estate heavy sport, and therefore the car racing industry is an expensive one to manage. Martinsville Speedway, the smallest NASCAR track, […]
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Sports & Entertainment
NASCAR Is Going Crypto – Will Others Follow?
Recently, JD Motorsports’ driver of the No. 4 Chevrolet Landon Cassill received a new-age sponsorship offer from Voyager Digital, a crypto-asset trading platform. The organization agreed to not only sponsor the car, but to pay Cassill’s full salary in cryptocurrency, breaking new ground for the payment method. The sponsorship raises a variety of questions. Will […]
Business Services
One NASCAR Driver’s Key to Success? Kindness
Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships. On this episode of Straight Outta Crumpton, Host Tyler Kern and Greg […]
Sports & Entertainment
NASCAR’s Landon Cassill Becomes First Driver To Be Paid In Crypto
“It doesn’t surprise me that Landon’s the first one, because I think he thinks about partnership marketing and how to be relevant to the brand.” The NASCAR and cryptocurrency worlds are converging around a crypto-asset trading platform, adding a professional racer to the shortlist of professional athletes paid in crypto, and the first NASCAR driver […]
Articles
What to Look For at the Performance Racing Industry Trade Show 2019
Indianapolis, Indiana is home to one of the world’s most famous auto races each year, and this December it will host one of the racing industry’s signature business events. The 2019 Performance Racing Industry Trade Show will take place from December 12-14 at the Indiana Convention Center. It might not be the Indianapolis 500, but […]