Articles by tag: NASCAR

Car Racing Industry Needs Diverse Revenue Streams to Survive Rising Costs of Track Maintenance, Real Estate, and Unruly Fans

car racing industry

NASCAR is in a race to rebrand as the company faces the financial impacts of rising costs to maintain their tracks and land ownership. It’s an inescapable fact that car racing is a real-estate heavy sport, and therefore the car racing industry is an expensive one to manage. Martinsville Speedway, the smallest NASCAR track,…

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Sports & Entertainment
NASCAR Is Going Crypto – Will Others Follow?

Recently, JD Motorsports’ driver of the No. 4 Chevrolet Landon Cassill received a new-age sponsorship offer from Voyager Digital, a crypto-asset trading platform. The organization agreed to not only sponsor the car, but to pay Cassill’s full salary in cryptocurrency, breaking new ground for the payment method. The sponsorship raises a variety of questions. Will…

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Business Services
One NASCAR Driver’s Key to Success? Kindness

Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.   On this episode of Straight Outta Crumpton, Host Tyler Kern and Greg…

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Sports & Entertainment
NASCAR’s Landon Cassill Becomes First Driver To Be Paid In Crypto

“It doesn’t surprise me that Landon’s the first one, because I think he thinks about partnership marketing and how to be relevant to the brand.” The NASCAR and cryptocurrency worlds are converging around a crypto-asset trading platform, adding a professional racer to the shortlist of professional athletes paid in crypto, and the first NASCAR driver…

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Articles
What to Look For at the Performance Racing Industry Trade Show 2019

Indianapolis, Indiana is home to one of the world’s most famous auto races each year, and this December it will host one of the racing industry’s signature business events. The 2019 Performance Racing Industry Trade Show will take place from December 12-14 at the Indiana Convention Center. It might not be the Indianapolis 500, but…

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innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

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Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

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Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

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