NASCAR Is Going Crypto – Will Others Follow?

Recently, JD Motorsports’ driver of the No. 4 Chevrolet Landon Cassill received a new-age sponsorship offer from Voyager Digital, a crypto-asset trading platform. The organization agreed to not only sponsor the car, but to pay Cassill’s full salary in cryptocurrency, breaking new ground for the payment method.

The sponsorship raises a variety of questions. Will other businesses, pro sports leagues and organizations follow suit and dip their toes into crypto? What challenges does this create in pay standardization and finance management? What regulations would need to be set up if more athletes and other employees take crypto as salary?

To find some answers, Voice of B2B Daniel Litwin invited Joey Ryan, CPA, to this episode of MarketScale TV. Ryan is the Co-founder and CFO or Gilded, which produces an invoicing, payment and accounting software solution working to integrate digital currencies into businesses’ existing financial ecosystems.

 

The two dove into high-profile successes in crypto investment from athletes, such as the NFL’s Russell Okung, and how they represent potential financial freedom that fiat currency may not offer.

They also explored where it might be most useful for businesses to take on crypto assets and investments in their operations and why, as well as if it makes sense for other industries to consider crypto portfolios as salary.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data migration
Data Experts to the Rescue! Syniti Navigates Your Utility’s Data Migration Maze with Ease
March 19, 2024

In the rapidly evolving utilities industry, the transition towards modern and efficient data management systems is fraught with challenges, yet essential for scalability and sustainability. As companies strive for modernization, data migration emerges as a critical yet complex task, highlighted by the risk of data loss, the need for stakeholder engagement, and the potential […]

Read More
operational technology
Skydio Pioneers Future of Utility Sector with Groundbreaking Operational Technology
March 18, 2024

The utility industry, at a pivotal moment of transformation, is witnessing a technological renaissance, spearheaded by innovative companies like Skydio. The Skydio X10 drone, a marvel of modern engineering, is revolutionizing how utilities inspect and maintain critical infrastructure, offering unmatched precision and reliability. This advancement is not isolated; it’s part of a broader trend […]

Read More
Chad Newtown of Osmose Utilities Services on utility infrastructure
Creating and Preserving Resilience is Priority for Utility Infrastructure
March 18, 2024

Growing conversations surrounding climate change have also intensified discussions on the frequency and severity of weather-related disasters, and the resilience of utility infrastructures, particularly power grids. As a result, examining the dynamic world of utility infrastructure is increasingly pertinent. This urgency to bolster the structural integrity of the electrical grid cannot be overstated since […]

Read More
Al Purves discusses RenewAire BACNet Fan Controller
BACNet Fan Controller Helps Simplify Ventilation for Building Management
March 18, 2024

The importance of efficient and reliable ventilation systems cannot be overstated as it pertains to smart building management. But as buildings become more intelligent, integrating various systems to work in harmony has become both a challenge and a necessity. This is particularly true for systems that directly impact air quality and energy use.  RenewAire’s […]

Read More