Outlining the Future of the Harlem Globetrotters While Honoring its Roots

 

The role in which The Harlem Globetrotters played in the desegregation of sports, especially in the NBA, cannot be understated. In 1948 and 1949, The Globetrotters stunned the sports world by twice defeating the World Champion Minneapolis Lakers of the NBA. Many of basketball’s most famous names, from Wilt Chamberlain to Fred’ Curly’ Neal and Meadowlark Lemon, all donned that renowned red, white, and blue uniform. Noted for their on-court stunts and humor, the Globetrotters have set their sites in a new direction—a desire to play in the NBA. Sunni Hickman, Vice President of Marketing & Sales for The Harlem Globetrotters, spoke to Game Changers about the Globetrotters’ ambitions for the future.

When Hickman looks back at the history, she sees a clear line from where basketball is today and the path the Harlem Globetrotters forged. “The style of it, the components that they innovated,” Hickman said. “Basketball is an avenue for so many people whether you’re on the court, coaching, or behind the scenes. They opened the door for that.”

It’s important to tell the history of the Globetrotters in a way that will resonate with the fans. Hickman noted that many of today’s fans might not know the rich history of the Globetrotters and how the audiences they played for back in the early days may have been the first time such a sports audience saw players of color in the game. “It’s important to connect those dots,” Hickman said.

And to secure that history and make memories for the next century of Globetrotters fans, Hickman said the goal is for the Harlem Globetrotters to be an official part of the NBA. With expansion team talk in the air, now could be the perfect time to make one of the world’s best-known basketball teams one of the NBA’s.

More Stories Like This:

The Latest Gaming Merger Firmly Establishes Dallas as an Esports Hub

MarketScale Original Series: Welcome to the Show

Follow us on social media for the latest updates in B2B!

Image

Latest

How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More
The Value of a Restoration Team with Healthcare Experience
The Value of a Restoration Team with Healthcare Experience
April 24, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis welcomes Jason McClaren, Director of Facilities Operations at Reunion Rehabilitation Hospitals, to discuss the critical advantage of partnering with a restoration team experienced in healthcare. A former firefighter and military veteran, Jason has spent the last decade managing safety, risk, and emergency preparedness…

Read More