Outlining the Future of the Harlem Globetrotters While Honoring its Roots

 

The role in which The Harlem Globetrotters played in the desegregation of sports, especially in the NBA, cannot be understated. In 1948 and 1949, The Globetrotters stunned the sports world by twice defeating the World Champion Minneapolis Lakers of the NBA. Many of basketball’s most famous names, from Wilt Chamberlain to Fred’ Curly’ Neal and Meadowlark Lemon, all donned that renowned red, white, and blue uniform. Noted for their on-court stunts and humor, the Globetrotters have set their sites in a new direction—a desire to play in the NBA. Sunni Hickman, Vice President of Marketing & Sales for The Harlem Globetrotters, spoke to Game Changers about the Globetrotters’ ambitions for the future.

When Hickman looks back at the history, she sees a clear line from where basketball is today and the path the Harlem Globetrotters forged. “The style of it, the components that they innovated,” Hickman said. “Basketball is an avenue for so many people whether you’re on the court, coaching, or behind the scenes. They opened the door for that.”

It’s important to tell the history of the Globetrotters in a way that will resonate with the fans. Hickman noted that many of today’s fans might not know the rich history of the Globetrotters and how the audiences they played for back in the early days may have been the first time such a sports audience saw players of color in the game. “It’s important to connect those dots,” Hickman said.

And to secure that history and make memories for the next century of Globetrotters fans, Hickman said the goal is for the Harlem Globetrotters to be an official part of the NBA. With expansion team talk in the air, now could be the perfect time to make one of the world’s best-known basketball teams one of the NBA’s.

More Stories Like This:

The Latest Gaming Merger Firmly Establishes Dallas as an Esports Hub

MarketScale Original Series: Welcome to the Show

Follow us on social media for the latest updates in B2B!

Image

Latest

radio
Where Experience Meets the Extreme: John F5VHQ at Radio’s Most Isolated Outpost
January 16, 2026

For some operators, Bouvet Island is the final frontier. For John (F5VHQ), it is a challenge that stands apart even after decades of DXpedition experience. A veteran of more than twenty years in the field and Vice President of the Clipperton DX Club, John joins the multinational 3Y0K team with both experience and conviction. Bouvet…

Read More
DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More