Skip to content
‹ Back to IndustriesSports & Entertainment

Outlining the Future of the Harlem Globetrotters While Honoring its Roots

The role in which The Harlem Globetrotters played in the desegregation of sports, especially in the NBA, cannot be understated. In 1948 and 1949, The Globetrotters stunned the sports world by twice defeating the World Champion Minneapolis Lakers of the NBA. Many of basketball’s most famous names, from Wilt Chamberlain to Fred’ Curly’ Neal…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The role in which The Harlem Globetrotters played in the desegregation of sports, especially in the NBA, cannot be understated. In 1948 and 1949, The Globetrotters stunned the sports world by twice defeating the World Champion Minneapolis Lakers of the NBA. Many of basketball’s most famous names, from Wilt Chamberlain to Fred’ Curly’ Neal and Meadowlark Lemon, all donned that renowned red, white, and blue uniform. Noted for their on-court stunts and humor, the Globetrotters have set their sites in a new direction—a desire to play in the NBA. Sunni Hickman, Vice President of Marketing & Sales for The Harlem Globetrotters, spoke to Game Changers about the Globetrotters’ ambitions for the future.

When Hickman looks back at the history, she sees a clear line from where basketball is today and the path the Harlem Globetrotters forged. “The style of it, the components that they innovated,” Hickman said. “Basketball is an avenue for so many people whether you’re on the court, coaching, or behind the scenes. They opened the door for that.”

It’s important to tell the history of the Globetrotters in a way that will resonate with the fans. Hickman noted that many of today’s fans might not know the rich history of the Globetrotters and how the audiences they played for back in the early days may have been the first time such a sports audience saw players of color in the game. “It’s important to connect those dots,” Hickman said.

And to secure that history and make memories for the next century of Globetrotters fans, Hickman said the goal is for the Harlem Globetrotters to be an official part of the NBA. With expansion team talk in the air, now could be the perfect time to make one of the world’s best-known basketball teams one of the NBA’s.

The Latest Gaming Merger Firmly Establishes Dallas as an Esports Hub

MarketScale Original Series: Welcome to the Show

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Sportico: NBA teams took in $13.7B of a $14.5B 2025-26

Sportico: NBA teams took in $13.7B of a $14.5B 2025-26

Sportico estimates the NBA made about $14.5 billion in 2025-26, with the 30 clubs taking in $13.7 billion, or $456 million apiece. Team revenue ranged from $895 million for Golden State to $339 million for Memphis, both after revenue sharing. National TV payouts rise about 7% a year on average. Local business—tickets, sponsorships and arena events—helps explain much of the gap between clubs.

  • 01Sportico estimates NBA teams’ combined revenue at $13.7B for 2025-26, versus $13.2B for MLB clubs in 2025.

Nov 14, 2026

Most of ATP's record $100 million in partnership money flows to tournaments

Most of ATP's record $100 million in partnership money flows to tournaments

The ATP's central partnership revenue rose 49% in 2026, topping $100 million for the first time. Most of it goes to tournaments. More than 70% pays for on-site rights and activation, so a tour-level deal works as a multi-event, multi-market package for brands.

  • 01When more than 70% of the money is paid out to tournaments, a central ATP deal is only as good as the events that carry it.
  • 02New sponsor categories are still opening in men's tennis: Julius Baer became the tour's first Official Wealth Management Partner, with activation at five tournaments on three continents starting in 2027.
  • 03The 2027 signal to watch is whether the targeted double-digit growth comes with more tournaments named in partner packages, or with assets that sit away from the venues, such as licensed product and player content.

Nov 14, 2026

Disney and Skydance weigh bids for French Ligue 1 TV rights

Disney and Skydance weigh bids for French Ligue 1 TV rights

Disney and Skydance are considering bids for Ligue 1's French domestic TV rights for 2027 to 2032, Bloomberg reported, citing people familiar with the situation. Bids are due Dec. 3. Bidders can acquire the full broadcast rights or take exclusive distribution of the league's own streaming service. How bids divide between those two routes could show what the market thinks each one is worth.

  • 01Bidders can choose between owning the full rights and taking exclusive distribution of the league-run service, so the bids will show what media companies think that service is worth to carry.

Nov 13, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512