Outlining the Future of the Harlem Globetrotters While Honoring its Roots

 

The role in which The Harlem Globetrotters played in the desegregation of sports, especially in the NBA, cannot be understated. In 1948 and 1949, The Globetrotters stunned the sports world by twice defeating the World Champion Minneapolis Lakers of the NBA. Many of basketball’s most famous names, from Wilt Chamberlain to Fred’ Curly’ Neal and Meadowlark Lemon, all donned that renowned red, white, and blue uniform. Noted for their on-court stunts and humor, the Globetrotters have set their sites in a new direction—a desire to play in the NBA. Sunni Hickman, Vice President of Marketing & Sales for The Harlem Globetrotters, spoke to Game Changers about the Globetrotters’ ambitions for the future.

When Hickman looks back at the history, she sees a clear line from where basketball is today and the path the Harlem Globetrotters forged. “The style of it, the components that they innovated,” Hickman said. “Basketball is an avenue for so many people whether you’re on the court, coaching, or behind the scenes. They opened the door for that.”

It’s important to tell the history of the Globetrotters in a way that will resonate with the fans. Hickman noted that many of today’s fans might not know the rich history of the Globetrotters and how the audiences they played for back in the early days may have been the first time such a sports audience saw players of color in the game. “It’s important to connect those dots,” Hickman said.

And to secure that history and make memories for the next century of Globetrotters fans, Hickman said the goal is for the Harlem Globetrotters to be an official part of the NBA. With expansion team talk in the air, now could be the perfect time to make one of the world’s best-known basketball teams one of the NBA’s.

More Stories Like This:

The Latest Gaming Merger Firmly Establishes Dallas as an Esports Hub

MarketScale Original Series: Welcome to the Show

Follow us on social media for the latest updates in B2B!

Image

Latest

From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

Read More
AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

Read More
Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

Read More
AI Agents
The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
February 27, 2025

AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…

Read More