Reacting to Your Customer: The Art of Listening and Adapting

All good acting is reacting. And, that's true for content creators as well. You have an impulse, which you share a story that you share with your audience, with your client. But then rather than having an anticipation of their response and rather than being locked into that self conscious loop, you have to be open to listen. And then your response is based off of their response. That doesn't mean you change your message. That doesn't mean you abandon what makes your product special. But it means you actually hear what's being said to you when you let that inspire how you deliver your message the next time. It's a give and take. You need to be relaxed, You need to be open. You need to be committed to the story you're telling, but not married to the way it's being told.