The Pressure is Off: Reducing the Impact on Athletes’ Joints Through SmartCells

 

COVID-19 all but stopped amateur and professional sports at all levels of competition. Slowly, sports are returning, and with that time off comes the added risk of injury. How can athletes, no matter their sport or level of training and workouts, reduce injury risk, especially on overused or recovering joints?

Lauren Rao is an experienced athletic trainer, weightlifting coach, and certified strength and conditioning specialist. She’s seen the injuries athletes go through and knows the importance of injury prevention.

In business development with SmartCells USA, Rao offered some advice as the sports world begins its adventure into the new normal.

In terms of injury prevention, “the obvious benefit to the athlete is they don’t get hurt [and] they continue to play their sport pain-free and continue to keep their focus on improving performance,” Rao said. “Ultimately, we want the body to be healthy, and we want to improve performance in such a way that adds stressors to the body gradually so the body can adjust and adapt to it. When the body can’t adapt, injuries happen.”

One critical element in training Rao mentioned is the surfaces on which athletes train. Using the same principle of gradual stress buildup, when an athlete who hasn’t trained for months steps out onto a hard surface, they are putting a lot of stress on their body without that adjustment period.

“Some athletes work out on concrete floors. Those are awful for you,” Rao said. “Anybody that’s stood in a warehouse for multiple hours in a row knows that when you are on that surface, even just standing, you start getting lower back pain. It’s not a very comfortable position. So, imagine playing a sport on top of those surfaces. By the end of the day, your joints hurt.”

With athletes returning to sports and active training, what can they do, and how can SmartCells help with that process?

“SmartCells has a lineup of products that can help everyone from the weekend warrior to the college athlete,” Rao said.

SmartCells can help reduce up to 70-90% of impact forces on the body, and solutions range from mats to flooring solutions and even custom insoles.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More