Sony and Microsoft, The Console Price Cold War: Business Casual

Daniel Litwin
Jun 23, 2020
Learn more
Business Casual Daniel Litwin Podcast MarketScale microsoft PlayStation PlayStation 5 PlayStation 5 Pricing PS5 Sony Taylor Bagley Podcast Xbox Xbox Series X Xbox Series X Pricing

Powered by RedCircle

While Microsoft and Sony have been more than forthcoming about the design, hardware, specs and the games for their next-gen consoles set to release this holiday season, one thing these tech veterans are holding back on is price. In this game of ‘price chicken’, a console battle is looming on the horizon—the likes of which hasn’t been seen since 2013—with each company reluctant to be the first to announce pricing in fear that they may be undercut by the competition, risking marketshare in uncertain post-pandemic financial times.

Who will win this cat and mouse console cold war? Microsoft’s Xbox Series X or Sony’s PlayStation 5? Well, in today’s Business Casual segment, MarketScale co-hosts Daniel Litwin and Taylor Bagley hammer out who has the most to lose in this heated standoff, particularly with large, public, annual industry events like E3 being canceled due to COVID-19.

Coming to you on Wednesdays and Fridays each week, tune into the Business Casual podcast to stay abreast of the most recent trends and hottest topics impacting B2B. And, be sure to check out our industry pages for the latest thought leadership, news and event coverage across B2B.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More
first 90 days
HealthSearch Partners’ Neill Marshall and Kurt Mosley Urge New CEOs to Listen First, Diagnose Early, and Lead with Purpose in the First 90 Days
June 30, 2025

CEO turnover across U.S. hospitals is accelerating. Hospitals and health systems announced 146 CEO changes in 2023—a 42 percent increase over the 103 exits recorded in 2022, according to a Challenger, Gray & Christmas report. As more leaders transition into new roles, the importance of making a good first impression has intensified. The early…

Read More
tech talent
The DisruptED World of Tech Talent with TEKsystems: Future-Proofing the Workforce Through Inclusive Hiring and Non-Traditional Education
June 27, 2025

In a workforce reshaped by automation, accelerated AI adoption, and persistent labor shortages, the demand for skilled tech talent has never been more urgent—or more difficult to meet. The traditional pipelines, namely college degrees and four-year institutions, are no longer producing enough candidates to meet the explosive growth in tech roles. With tech jobs…

Read More
Related
sports agent
Software & Technology
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
May 14, 2025
england veteran series
Healthcare
Honoring Service Through Sport: The New England Veteran Series
April 25, 2025

The New England PGA REACH Foundation is opening new doors for veterans with its inspiring New England Veteran Series. Designed exclusively for those who have served, this golf tour offers competitive opportunities at premier courses across New England, blending the spirit of service with the love of the game. Veterans will not only sharpen their…

Read More
locker
Healthcare
From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces
April 17, 2025

Across college and professional sports, a new kind of competition is unfolding—one not fought on the field but in the locker rooms. As schools and teams battle for recruits, retain talent, and elevate their brand, investments in next-level athletic facilities have reached unprecedented levels. In fact, some Division I programs are now allocating millions…

Read More