Sony and Microsoft, The Console Price Cold War: Business Casual

The modern business environment demands agility and confidence, particularly when communicating with stakeholders, customers, or the media. Public Relations (PR) plays a pivotal role in shaping these communications, ensuring that companies craft messages that resonate and build trust. As companies navigate challenges such as economic shifts and growing public scrutiny, the ability to respond…

Too many business leaders approach pitches, presentations, and content creation without a structured plan. They jump straight into speaking or writing, believing they can “wing it” effectively. The result? Messages that lack clarity, consume more time than necessary and often fail to make a strong impact. A study published on ResearchGate found that structured…

Authenticity has become a cornerstone of modern consumer preferences. The value of authenticity is reflected in  ESW’s 2024 Global Voices Survey, which found that 70% of shoppers will only support brands they perceive as authentic, while 64% are willing to pay more for their products. As consumer expectations evolve, businesses must prioritize genuine engagement…

Detroit, once a symbol of the Rust Belt’s decline, is now rewriting its story as a hub for innovation and mobility. Home to the Michigan Central innovation district and Newlab, the city has transformed into a growth engine for startups tackling the future of transportation. With its rich history as the birthplace of automotive…