Sport Radio Personality Colin Cowherd Launches Podcast Network

Often-divisive but undeniably popular sports personalist Colin Cowherd is distancing from the major networks that have helped build his career, announcing that he’s starting his on podcast company under the name The Volume to dip his toes into the on-demand sports content landscape.

Cowherd will lead the network with a signature podcast and anchor a network of content of more than half-a-dozen shows featuring hosts like former NFL star Aqib Talib.

Cowherd also plans to use the network as a test for the kind of content that may lead sports programming moving forward, with shows about sports gaming and shows on sports betting and fantasy sports, including one hosted by infamous gambling fanatic Alex Monaco. Cowherd even got fantasy sports leader FanDuel to be one of the network’s presenting sponsors.

Cowherd, who has invested millions in the project, will be the sole owner and stands to do quite well for himself if it takes off – most recently, The Ringer, run by his former ESPN colleague Bill Simmons, was sold to Spotify for $250 million.

On this MarketScale Industry Update, host Daniel Litwin explores how this move might set the tone for other influencers looking to exercise more control over their content, if the explosive growth in podcasting will continue, and more.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More