Sport Radio Personality Colin Cowherd Launches Podcast Network

Daniel Litwin
Feb 9, 2021
Learn more
Colin Cowherd Daniel Litwin Podcast Fox Sports IHeartMedia Industry Update MarketScale Radio network owned media Podcast sports sports radio The Ringer The Volume Tyler Kern Podcast

Often-divisive but undeniably popular sports personalist Colin Cowherd is distancing from the major networks that have helped build his career, announcing that he’s starting his on podcast company under the name The Volume to dip his toes into the on-demand sports content landscape.

Cowherd will lead the network with a signature podcast and anchor a network of content of more than half-a-dozen shows featuring hosts like former NFL star Aqib Talib.

Cowherd also plans to use the network as a test for the kind of content that may lead sports programming moving forward, with shows about sports gaming and shows on sports betting and fantasy sports, including one hosted by infamous gambling fanatic Alex Monaco. Cowherd even got fantasy sports leader FanDuel to be one of the network’s presenting sponsors.

Cowherd, who has invested millions in the project, will be the sole owner and stands to do quite well for himself if it takes off – most recently, The Ringer, run by his former ESPN colleague Bill Simmons, was sold to Spotify for $250 million.

On this MarketScale Industry Update, host Daniel Litwin explores how this move might set the tone for other influencers looking to exercise more control over their content, if the explosive growth in podcasting will continue, and more.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right
May 18, 2026

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Read More
trust
The Strongest Leaders Build Belief, Model Discipline and Earn Trust
May 14, 2026

Workplace leadership is under pressure: employees are continuing to disengage, and many managers are still trying to fix a trust problem with performance tactics. Gallup reported that U.S. employee engagement fell to 31% in 2024, its lowest level in a decade, and its research has found that managers account for at least 70% of…

Read More
medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
Related
virtual physical therapy
Software & Technology
Virtual Physical Therapy and the Changing Landscape of Athlete Care
March 3, 2026
NBA
Healthcare
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Read More
college football
Healthcare
Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football
October 27, 2025

The college football carousel is spinning faster than ever—accelerated by the transfer portal, NIL, and playoff-or-bust expectations. In this environment, staff turnover isn’t just a headline; it’s a human story affecting assistants and families who don’t have eight-figure buyouts. As discussed in this episode, a widely cited estimate suggests a majority of portal entrants…

Read More