Sport Radio Personality Colin Cowherd Launches Podcast Network

Often-divisive but undeniably popular sports personalist Colin Cowherd is distancing from the major networks that have helped build his career, announcing that he’s starting his on podcast company under the name The Volume to dip his toes into the on-demand sports content landscape.

Cowherd will lead the network with a signature podcast and anchor a network of content of more than half-a-dozen shows featuring hosts like former NFL star Aqib Talib.

Cowherd also plans to use the network as a test for the kind of content that may lead sports programming moving forward, with shows about sports gaming and shows on sports betting and fantasy sports, including one hosted by infamous gambling fanatic Alex Monaco. Cowherd even got fantasy sports leader FanDuel to be one of the network’s presenting sponsors.

Cowherd, who has invested millions in the project, will be the sole owner and stands to do quite well for himself if it takes off – most recently, The Ringer, run by his former ESPN colleague Bill Simmons, was sold to Spotify for $250 million.

On this MarketScale Industry Update, host Daniel Litwin explores how this move might set the tone for other influencers looking to exercise more control over their content, if the explosive growth in podcasting will continue, and more.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Innovation
Global Insights and Innovation: Mara Rintamaki at the IPS Sales Meeting in Mexico City
April 8, 2026

In an industry where incremental improvements can reshape entire supply chains, product innovation remains the quiet engine driving long-term growth. Companies like TekniPlex are increasingly leaning into global collaboration, recognizing that insights from diverse markets—whether in North America or beyond—fuel smarter, more adaptive solutions. Events like international sales meetings serve not just as…

Read More
Knowledge
Daniel Dutesco on the Power of Shared Knowledge at IPS Global Sales Meeting 2026
April 8, 2026

In an era where global markets shift faster than strategies can be written, organizations are rediscovering a simple truth: progress is powered by shared knowledge. The most effective teams are no longer siloed by function or geography but are instead defined by how fluidly ideas move between them. When cross-functional insight meets regional…

Read More
leadership
IPS Global Mkt Meeting 2026 – An de Coen on the Future of Marketing Leadership
April 8, 2026

In an era where marketing is expected to do more than generate awareness, the conversation is rapidly shifting toward measurable impact and strategic leadership. Industry gatherings like IPS Global MKT Meet NYC 2026 reveal a growing consensus: success hinges not just on execution, but on clarity of purpose and the ability to articulate…

Read More
Global MKT Meet NYC
IPS Global MKT Meet NYC 2026: Daniel Dutesco on Clarity, Leadership, and Marketing Momentum
April 8, 2026

At a time when marketing organizations are being pushed to deliver faster, clearer, and more measurable impact, internal alignment has become just as critical as external messaging. Gatherings like TekniPlex’s first annual marketing meeting—set against the energetic backdrop of New York City—highlight how environment and intention can shape strategic momentum. What emerged most…

Read More