Trade Shows Are Back, and That Means Quality Connections for Fitness Vendors

 

Key Points:

  1. For EGYM, the virtual trade show experience is efficient but lack the interpersonal experience you get from see old friends, colleagues, and fitness vendors at in-person trade shows.
  2. A smaller trade show at IHRSA 2021 has helped EGYM connect with more potential buyers.
  3. The small trade show size has led to more quality discussions between EGYM and clients about their products, and how they can impact potential clients’ businesses.

Commentary:

The past year and a half has been a tough one for trade shows, with very few if any taking place across the country. For many who attended IHRSA 2021, being able to participate in an in-person trade show was almost like going to a trade show for the first time again. One company in the larger fitness space, EGYM, was excited to be back in the trade show setting, solely due to the close interpersonal connections that they value within their company, according to North America EGYM General Manager Dana Milkie. MarketScale’s Justin Honore talked with Milkie about that feeling of returning to in-person trade shows and how IHRSA 2021 has been a perfect place to speak with quality fitness vendors about their Fitness Hub technology.

Abridged Thoughts:

Zoom meetings have allowed us to be more efficient, but they have also created this distance that we have between people being back in person. Being able to hug people, like our CEO likes to call us the hugging company.

The ability to see old friends, people that you have known for years and actually hug them, say “hi” and connect that way is, you know, it feels so good. Seeing old friends and many new friends is a big part of trade shows. But let’s be honest, the most important thing is the product that is being showcased.

Follow us on social media for the latest updates in B2B!

Image

Latest

Microschool
Building a Thriving Microschool Community in Los Angeles
April 2, 2025

As traditional schooling models continue to face scrutiny, a growing number of parents and educators are opting out of conventional systems in favor of more personalized learning experiences. Microschools—small, flexible, learner-centered environments—are gaining traction nationwide, even in states like California where public funding avenues like Education Savings Accounts (ESAs) are limited. The growing movement…

Read More
AMAG
Embracing a Customer-Obsessed Culture Is a Mindset at AMAG
April 2, 2025

AMAG Technology embraces a customer-obsessed culture as a core mindset. In one of the many videos highlighting this commitment, Jason Lawrence, Technical Support Manager, is featured for his role in fostering a customer-first approach. From proactive problem-solving to personalized support, Jason and his team exemplify AMAG’s dedication to going above and beyond for customers every…

Read More
AMAG Technology
Customer Obsessed: AMAG Technology Puts Customers at the Core of Everything
April 2, 2025

AMAG Technology’s customer-obsessed approach drives every decision the company makes. Through teamwork and strong leadership, AMAG is dedicated to making every customer interaction memorable and impactful. The customer experience remains at the heart of everything the organization does.

Read More
AMAG
Customer Obsessed: Listening, Learning, and Innovating for You
April 2, 2025

At AMAG Technology, being customer-obsessed means always prioritizing the needs of the customer. Jody Ross, Global VP of Strategic Sales & Customer Success, shares how the company remains committed to listening, learning, and developing solutions that genuinely support customer success. Customer insights drive AMAG Technology’s innovation, ensuring the development of the most effective and impactful…

Read More