VidCon 2023: Video Creators are Over the Big Streaming Platforms, But Can They Make It on Their Own?

 

Online video creators are fed up with big platforms like TikTok, YouTube, and Twitch calling all the shots. That’s the buzz at VidCon 2023, a premier gathering of online video creators. It’s day one of the event and already many of the conversations are focused on how content creators can take back control of their videos and other media.

Recent news has only emphasized the problem. YouTube is revising its swearing policy following backlash from creators who criticized the platform’s lack of clear communication relating to demonitization. And Twitch, the popular live-streaming gaming platform, is facing significant backlash due to recent policy changes and large layoffs. The company has also started pressuring creators to run more ads to improve the brand’s advertising potential.

Conversations at this year’s VidCon have made it clear that creators are exploring the development of their own websites and channels to regain their independence. A less surprising topic of discussion at VidCon centers on the fact that more and more creators are using AI for efficiency and effectiveness. Brandon Morgan, VP of Platform at MarketScale, is at VidCon and right in the middle of all the latest chatter. Here’s what he’s got to say.

Brandon’s Thoughts:

“Hey, Brandon Morgan here for MarketScale. I’m at VidCon 2023 and I wanted to share two things that I learned on day one. Number one, the industry is concerned about the lack of control that they have from TikTok, YouTube and other platforms. So there was a lot of talk about owned media, building out your own websites, building out your own channels. So I thought that was really interesting. Definitely something that I honestly didn’t expect to hear here on day one. The other topic was AI. This one a little less surprising. Obviously, every industry is talking about how AI is transforming their space. The creator community, the creator space is no different. Talking a lot about the different tools that are making content generation a lot easier, but then also talking about tools that are helping with things like invoicing and brand relationships and things like that. So a lot of cool stuff that we’re learning here at VidCon 23. Excited to share what we hear on day two tomorrow. Thanks.”

Article written by Adrienne St. Clair

Follow us on social media for the latest updates in B2B!

Image

Latest

duke energy
Duke Energy: Intelligent Lighting Solutions
June 3, 2025

At a time when utilities are under increasing pressure to reduce operating costs and enhance service without raising rates, Duke Energy is embracing network lighting controls as a strategic solution. With over 360,000 smart nodes already deployed and a long-term plan to modernize 2.5 million lighting assets across six states, the utility giant is proving…

Read More
Itron
Itron: Resilient AMI & Distribution Networks
June 3, 2025

As utilities face increasing demands to modernize their infrastructure for resilience and efficiency, advanced metering infrastructure (AMI) and distribution automation are becoming critical pillars. With climate events, aging grids, and rising energy demands, ensuring continuous, intelligent connectivity across thousands of devices is no longer optional—it’s essential. A 2023 report from the U.S. Department of Energy…

Read More
Verizon Frontline’s
Verizon Frontline’s RRCU
June 2, 2025

As climate events grow more extreme and critical infrastructure becomes increasingly digitized, utilities and emergency services must stay connected in the most remote and vulnerable locations. In 2024 alone, Verizon Frontline responded to over 1,500 deployment requests from more than 800 entities, a testament to the rising demand for fast, portable, and reliable communication technology….

Read More
Fixed Wireless Access
Why Fixed Wireless Access Is Becoming Essential for Utility Network Upgrades
June 2, 2025

As energy providers accelerate digital transformation in response to grid modernization and growing connectivity demands, Fixed Wireless Access (FWA) has emerged as a viable alternative to legacy wireline solutions. According to the Edison Electric Institute (EEI), investor-owned electric companies in the United States are expected to allocate approximately $158 billion toward transmission infrastructure projects…

Read More