The Rise of Vintage Electric Motorcycles: A Modern Nostalgia

 

In recent years, the vehicle industry has seen a palpable shift towards sustainable electric options to include electric motorcycles. But while many manufacturers are focusing on futuristic designs, there’s a growing demand for bikes that combine modern technology with vintage aesthetics. According to a recent study, electric motorcycle sales will grow from $31.5 to $57.44 billion in the next five years. Amidst this backdrop, Old Soren Motorcycle Co. stands out with its unique blend of old-school charm and cutting-edge technology.

So, what drives the modern rider to seek a blend of the past and the future in their ride?

Welcome to the How Strong podcast by Troy Beetz, where this episode examines this very question. Joined by co-host Travis King, Beetz sits down with Kenny Sanders, the Founder & CEO of Old Soren Motorcycle Co., to discuss the allure of vintage electric motorcycles.

Beetz, King, and Sanders discuss the following:

  • The story behind Kenny’s chance encounter with Troy and the birth of Old Soren Motorcycle Co.
  • The challenges and rewards of merging vintage designs with modern electric technology
  • Kenny’s journey from a pro-BMX biker to a successful entrepreneur with multiple ventures

Kenny Sanders is not just the brain behind Old Soren Motorcycle Co. He’s a former professional BMX biker, a seasoned entrepreneur with a flair for unique ventures, and a man with a story that’s “definitely made for a movie.” Growing up in the small town of Ephraim in central Utah, Kenny’s journey took him from performing BMX tricks to designing clothes and, eventually, revolutionizing the electric motorcycle industry with his vintage designs. His diverse experiences in business and life make him a captivating guest with a wealth of knowledge to share.

Recent Episodes

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

In this exciting episode, Eric Dickerson, legendary NFL Running Back Hall of Famer speaks to Game Changers host Katie Steinberg about the recent publication of his memoir, Watch My Smoke, The Eric Dickerson Story. Dickerson played in the NFL for 11 seasons with the LA Rams, Indianapolis Colts, LA Raiders, and Atlanta Falcons. The…