What Can We Learn from the First Active Esports League?

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

 

eSports has been growing in popularity, but a new concept takes it to a new level—combining physical activity and gameplay on a digital scale. Talking about the league’s launch, ValoLeague, on Salary Capped with Tyler Kern, were guests Janina Salo-Glasemann, Events and Competitions, Operations Manager, and Dr. Raine Kajastila, CEO and Founder, Valo Motion.

ValoLeague launched May 3, 2021, and is available in over 60 countries in over 700 locations. It includes Mixed-Reality (XR) trampoline and climbing walls. They use technology to make fitness social and competitive in the current world.

“We want to empower the people, and sports has a very competitive element, which people respond to and can see in real-time leaderboards.” -Janina Salo-Glasemann

“Playing sports and computer games are both very popular. This combines the two into a new concept,” Dr. Raine said.

While other eSports leagues exist, this one is truly unique. “The social aspect of connecting people globally and challenges them to compete and become better even if they aren’t in the same space,” Salo-Glasemann explained.

The idea’s catalyst was Dr. Raine’s post-doctorate work, trying to answer the question of motivating people to move. He described how the games they designed do this. “The games have the ability to build up endurance and improve. They also have themes and start with basic skills. Fun is part of it, too.”

Salo-Glasemann added, “We want to empower the people, and sports has a very competitive element, which people respond to and can see in real-time leaderboards.”

While there are some at-home ways to gamify fitness, this league requires users to go to locations with the technology and equipment are available. Those interested in joining can find out more on the company’s website.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Scott Stevens
A Father’s Legacy: Balancing Career and Parenthood in the Tech Industry with Scott Stevens
December 19, 2024

For Scott Stevens, a veteran of the semiconductor and PC industry, it’s not just the innovation and technological revolutions that mark the timeline of his journey. More precious are the personal milestones: the births of his three children, Jenny, Will, and Cole. As a dedicated father, he prioritized carving out time during his bustling…

Read More
Vibration solutions for microscopes
Tailored Vibration Solutions for Microscopes Enhance Accuracy, Stability & Precision
December 19, 2024

Welcome to another engaging episode of “Vibrations,” a TMC podcast hosted by Daniel Litwin, the voice of B2B. This episode dives deep into the intricacies of tailored vibration solutions for microscopes, an essential tool in various scientific and industrial settings. Join us as we explore how these solutions enhance the functionality and precision of…

Read More
Madewell
Madewell’s Data Driven Evolution for Today’s Consumer
December 19, 2024

In the ever-evolving world of retail, success hinges on understanding the modern consumer’s priorities: personalized shopping, timeless quality, and seamless experiences. Madewell, a denim-first brand, has leaned into these trends by redefining its in-store shopping and product strategies. With the rise of digital integration and customer-driven design, the stakes have never been higher for…

Read More
Retail Reimagined: Unpacking the Retail in Box for Small & Medium Retailers
Retail Reimagined: Unpacking the Retail in Box for Small & Medium Retailers
December 19, 2024

India’s retail sector is experiencing a digital revolution, and Intel’s Retail in a Box is leading the charge. In this episode of To the Edge and Beyond, host Michelle Dawn Mooney explores how this innovative solution integrates AI-driven analytics and advanced POS systems to streamline operations for India’s 10-13 million kirana stores and small…

Read More