Articles by tag: 2023 Brand Authenticity Report
In the recently released “2023 Brand Authenticity Report” by U.S.-based market research firm Breakthrough Research, the study surveyed over 5,000 respondents and evaluated more than 100 national brands, highlighting the significance of authenticity in branding to drive positive first impressions and foster enduring connections. Why is authenticity in branding so integral? Dan Braker, founder […]