Articles by tag: 7Eleven
7-Eleven has recently dipped its toe into the Retail Media Network with its new Gulp Media Network to sell advertisements to brands. This tactic isn’t new, but this is the first example we’ve seen of this in convenience stores. Frank Beard, Senior Marketing and Customer Experience Manager at Standard AI, says that this move […]
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Brands With Heart: Small Food Brands Score Big with 7-Eleven
Convenience store chain 7-Eleven recently completed its fourth Brands With Heart program, a competition among up-and-coming brands to earn a spot among the store’s shelves. Not only is Brands With Heart a great way to stock the 7-Eleven shelves with a wider variety of products, but it paid tribute and drew attention to some […]