Articles by tag: Alinda Quinn Article
There’s a new app in town, and it’s got Target written all over it. The giant retailer has developed Studio Connect, an app used to connect Target innovators to the customers who will ultimately purchase their products. The app is an invitation-only initiative, allowing only a tiny fraction of its 30 million shoppers on board, […]
Latest
Articles
Employees Are Ghosting At Work: How Should Companies Handle No-Shows?
Today’s world is more connected than ever before. Never has it been so easy to get a hold of someone on a moment’s notice, anywhere around the world. Still, employers are finding that this generation can be hard to get in front of, due to ghosting. Ghosting refers to practices of disappearing, and this magic […]
Articles
CBRE Report Explores the Global Terrain of Retail Trends
How global is the business of retail? CBRE just released a report with this title, and it offers some important and surprising insight into global retail trends in 2017. Now in its 11th annual edition, the report examined 47 countries and 123 global cities with a focus on markets that international retailers entered for the […]
Articles
Retail Leans On Programmatic Advertising To Deliver Directed Ads In Real Time
Thomas Curvelle, a programmer at HiveStack, shared the marketing technology company’s development of a programmatic advertising campaign for Nordstrom Rack that targeted digital out-of-home devices. The results were very impressive. “We’re bringing programmatic advertising, like Google double-click, to the out-of-home world,” Curvelle said, “meaning you can now target audiences, specific demographics, and retarget them to […]