Articles by tag: Alistair Banham Article

Gigabit LiFi has arrived and will be demonstrated at Mobile World Congress

LiFi, product.

LiFi leaders pureLiFi have announced that they have the first Gigabit LiFi components ready for mobile devices. The new optical LiFi components will debut in a commercial device at Mobile World Congress, the world’s largest conference for the mobile industry. Gigabit LiFi is not only fast, it’s more reliable, virtually interference free and represents unique…

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LiFi technology is presented as best in the UK to President Xi Jinping in China

pureLiFi, the pioneering technology company based in Scotland, using light to create next-generation wireless networks, have presented LiFi technology to President Xi Jinping at China’s International Import Expo (CIIE). The presentation took place as part of a UK innovation-themed pavilion with His Royal Highness The Duke of York and International Trade Secretary The Rt Hon…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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