Articles by tag: B2B video
The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A […]
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Articles
The Best New Lens Mount Announcements of 2020
With the introduction of the RF mount, the L mount, and the Z mount, the world of lenses recently took a reset at available models. Let’s look at the exciting additions of 2020. Just a few years ago, shopping for a new lens was like trying to find a movie to watch in an endless sea […]
Podcasts
The Infrastructure Challenges in Keeping Up with Corporate Video Demand
The very best in class technology for a building or facility is tech that’s explicitly planned for and integrated with foresight. That’s the message today’s guests from Pennsylvania-based Z-Band Technologies discussed with host Sean Heath on the Pro AV podcast. Video has become a preeminent content delivery method everywhere from social media, to video […]
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Energy T&D Resilience: Hot-Dip Galvanizing Shields Infrastructure, Saves Resources
Hot-dip galvanizing (HDG) is an essential technique for protecting steel structures from corrosion, a process that not only extends the life of such infrastructure but also significantly impacts environmental sustainability by reducing the demand for new raw materials. Recent advancements have refined this method, optimizing the zinc coating’s durability and enhancing its protective properties […]
The Dual Nature of AI: Good Intentions, Bad Outcomes?
On this episode of the Secured Podcast, hosts Mike Matranga and Mike Monsive from ASAP Security Services delved into the role of artificial intelligence (AI) in enhancing security measures. Despite concerns, AI has revolutionized security protocols by enabling proactive responses to potential threats. Highlighting recent AI advancements such as Google Gemini and updated versions […]
University Campuses Spearhead Security Innovation: How Advancements in Mobile Technology are Transforming Access Control
With the integration of wallet technologies by major players like Samsung and Apple, the mobile credentialing sector within the security industry is witnessing remarkable growth. Advancements in mobile technology are transforming access control by enabling more sophisticated and user-friendly solutions. At a recent Experts Talk episode, Geoffrey Kohl, Senior Director of Marketing at the […]
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]