Articles by tag: Heather Watson podcast
Retailers big and small are trying to determine how to best reach younger generations. Unfathomable amounts of ink have been spilt trying to define all of the ways that millennials are different from their predecessors. Heather Watson, behavioral designer for the Center for Generational Kinetics, LLC, joins this episode of the podcast to explain […]
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Healthcare
Leaders Driving Change at SXSW: Part One
Learning about and experimenting with new products is what makes attending an event like SXSW an enjoyable and worthwhile endeavor. Hearing specific stories of how these developments have already saved lives and changed the world elevates the SXSW experience from one of intrigue to captivation. MarketScale conversed with 10 SXSW speakers about their new […]