Articles by tag: Mainstay Digital

Increasing Transparency Through AI and Machine Learning Provides Necessary Preparation for the New Industrial World

AI and machine learning

How is the migration to AI and machine learning poised to revolutionize supply chain optimization in the construction industry? Kelly J. Massad, the CEO of Mainstay Digital, highlights the transformative potential of AI and machine learning in enhancing visibility and transparency across the supply chain, ensuring a more efficient and streamlined process. “By increasing…

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B2B Weekly - Past Events
Shaping the Future: AI, Video, and the New Era of Digital Transformation

In this episode of B2B Weekly, join host Tim Maitland and special guest Kelly Massad, the CEO of Mainstay Digital, a forward-thinking company revolutionizing the B2B sector with innovative digital solutions. Kelly Massad’s vision focuses on the decentralization of B2B operations, enabling companies to establish their own channels in media, ecommerce, social media, and learning….

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ChatGPT is Open for Business. Are Businesses Ready for ChatGPT?

ChatGPT is all the rage, and businesses are excited to take advantage of the promise of tools like generative AI and ChatGPT. Do they know where to begin? The first thing to recognize and understand is ChatGPT is a tool, not a cure-all. Think of it as a powerful enhancement that can create an excellent…

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Crypto Trading Platforms: Canada Tightens Regulations

Canada breathed a sigh of relief when its regulatory body, The Canadian Securities Administrators (CSA), prevented FTX from entering its country in June 2022. It’s unclear what issues the FTX collapse would have caused had it been allowed to operate. Still, its demise is ushering in new protections for Canadian investors and crypto trading platforms…

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promotional claims
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims
June 20, 2024

The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…

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promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

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embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

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work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

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