Articles by tag: Mattel

Beyond Barbie: Brands with Nostalgia-Focused Marketing Partnerships Should Choose Synergy and Legacy Over Trend

nostalgia-focused marketing

Brands leveraging the power of nostalgia-focused marketing, sure picked the right partner in Mattel’s Barbie. The Barbie movie’s recent release has reignited the world’s love affair with the iconic doll, setting the stage for a cultural resurgence that spilled into fashion. Two months after its theatrical debut, Barbie continues to resonate, thanks partly…

Read More

Latest

Podcasts
What’s Driving Renewed Growth Among Toymaking Giants?

Last year was a rough one for the toy industry, and juggernauts like Mattel and Hasbro were no exception. However, with Q2 revenue released, both of those toymaking giants outperformed forecasts and showed resilience and growth as they attempt to rebound from that rocky 2020. So, what’s driving this growth? Will it last? How…

Read More

Latest

Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More
Merging traditional craftsmanship with modern entrepreneurship
Culture and Craftsmanship with Sabah Founder Mickey Ashmore
May 28, 2024

In an age where mass production dominates, the art of craftsmanship and its profound impact on culture and community is increasingly rare. This rarity has brought craftsmanship into the spotlight, as consumers and creators alike seek authenticity in a digital world. At the heart of this movement is Sabah, a brand that has successfully…

Read More
dredge logistics
Comprehensive Tech Solutions Drive Efficiency in Dredge Logistics
May 28, 2024

The latest episode of Hammer Down, hosted by Mike Bush, dives deep into the complexities of dredge logistics with Toni Careccio, the Chief Customer Officer at PortPro. This discussion couldn’t be more timely in a world where supply chain efficiency is paramount. With many dredge companies still relying on outdated methods such as paper…

Read More
bionic doctor
Futurist Prediction for Healthcare…The Rise of the Bionic Doctor!
May 28, 2024

The concept of the bionic doctor is gaining momentum in the world of healthcare, reflecting a significant shift towards integrating advanced technology with traditional medical practices. This evolution marks a critical point in medical history on the cusp of a transformative era where technology enhances human capabilities, making healthcare more precise, personalized, and effective….

Read More