Articles by tag: Mattel

Beyond Barbie: Brands with Nostalgia-Focused Marketing Partnerships Should Choose Synergy and Legacy Over Trend

nostalgia-focused marketing

Brands leveraging the power of nostalgia-focused marketing, sure picked the right partner in Mattel’s Barbie. The Barbie movie’s recent release has reignited the world’s love affair with the iconic doll, setting the stage for a cultural resurgence that spilled into fashion. Two months after its theatrical debut, Barbie continues to resonate, thanks partly […]

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Podcasts
What’s Driving Renewed Growth Among Toymaking Giants?

Last year was a rough one for the toy industry, and juggernauts like Mattel and Hasbro were no exception. However, with Q2 revenue released, both of those toymaking giants outperformed forecasts and showed resilience and growth as they attempt to rebound from that rocky 2020. So, what’s driving this growth? Will it last? How […]

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grid expansion
Voices of ChargeExpo 2024: Lilypad EV Unites Grid Expansion with EV Charging for a Better User Experience
March 27, 2024

At ChargeExpo 2024, a pivotal discussion unfolded, shedding light on the integral relationship between grid expansion and the future of electric vehicle (EV) charging infrastructure. As electric vehicles continue to surge in popularity, the spotlight has turned to the supporting infrastructure, underscoring a critical challenge: the need for significant grid expansion to accommodate the […]

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advanced battery technologies
Empowering a Greener Tomorrow: The Urgent Need for Enhanced Safety Protocols in the Electric Vehicles and Advanced Battery Technologies Sector
March 26, 2024

As the world gravitates toward cleaner energy solutions, electric vehicles (EVs) and advanced battery technologies stand at the forefront of this transformative journey. The shift towards electrification underscores a global commitment to reducing carbon emissions, with the EV market experiencing unprecedented growth​​. Innovations in battery technology, crucial for extending EV range and reducing costs, […]

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Grid modernization
Grid Modernization is Bringing Utilities and Internet Providers to the Table. How Will Collaboration Shape the Grid?
March 26, 2024

The power grid is in for an exciting era of improvement as it embraces Industry 4.0 and mass digitalization. That doesn’t mean modernization isn’t a tough ride. As the grid grapples with blackouts and shut-offs, one thing is clear: The U.S. needs to modernize its aging grid and embrace technologies that make better use […]

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Leverage AR & VR Technologies to Deepen Fan Engagement & Unlock Real-Time Marketing and Revenue Opportunities in Sports
March 26, 2024

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro AR VR headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in […]

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