Articles by tag: Mattel
Brands leveraging the power of nostalgia-focused marketing, sure picked the right partner in Mattel’s Barbie. The Barbie movie’s recent release has reignited the world’s love affair with the iconic doll, setting the stage for a cultural resurgence that spilled into fashion. Two months after its theatrical debut, Barbie continues to resonate, thanks partly…
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What’s Driving Renewed Growth Among Toymaking Giants?
Last year was a rough one for the toy industry, and juggernauts like Mattel and Hasbro were no exception. However, with Q2 revenue released, both of those toymaking giants outperformed forecasts and showed resilience and growth as they attempt to rebound from that rocky 2020. So, what’s driving this growth? Will it last? How…