Articles by tag: Mirror
For successful companies to continue to thrive, they often find unique opportunities to diversify, while staying true to their brand. The Lululemon acquisition of fitness start-up Mirror provides such an example. A dominant fitness apparel and lifestyle brand ventures into tech—is that good business? To answer that question, professional athlete and CEO of TAGALONG, an […]
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The Strategy Behind Lululemon’s Pivot to Fitness Technology
Boasting more than 340,000 subscribers with classes that are streamed for over 4 million minutes each month, as well as the certification of over 1,300 viewers to become teaching and healing yogis, Brett Larkin is the creator of the award-winning YouTube channel, Uplifted™️ Yoga, as well as Uplifted™️ Online Yoga Teacher Trainings. And today, […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]