Articles by tag: product launch
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for […]
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Architecture & Design
The Soup to Nuts of Launching a New Furniture Product
The process of launching a new product contains a multitude of steps, from the idea and concept phase through final rollout. Lucas Pearl, VP of Product Development for Watson Furniture, gave his perspective on that journey and what some of the best practices for launching a furniture product today are. “We start all of […]