The Soup to Nuts of Launching a New Furniture Product


The process of launching a new product contains a multitude of steps, from the idea and concept phase through final rollout.

Lucas Pearl, VP of Product Development for Watson Furniture, gave his perspective on that journey and what some of the best practices for launching a furniture product today are.

“We start all of our product developments in cardboard. To start making decisions, we have to have a physical object. It’s too easy to lose scale in a computer program,” Pearl said.

One thing Pearl said about making product decisions in the design stage was that his team doesn’t make the item look like the finished product. It is important not to get caught up in the specifics of the end unit and instead focus on the functionality of the creation.

As for what are the hot trends in furniture design right now, two came to Pearl’s mind. Activity-based working, where users can move throughout different workstations as their tasks change throughout a workday, is one.

“There might be a lounge area, different high desks, the typical workstation, a variety of places one can go,” Pearl said.

Hot desking is another trend Pearl mentioned. Hot desking is the practice of unassigned workstations throughout the workspace where, every day, one can go and find a new space to work and gain a different perspective rather than remaining at one location all the time.

“At Watson, we took a step back from the open office concept to put the focus back on the user, Pearl said. “We have a firm belief that, yes, ancillary spaces are important, but a user does their work at their workstation.”

One of the things Pearl and his team do to stay current is to get over to Europe and study office furniture designs there. While attending the Stockholm Sweden Furniture and Light Fair, Pearl poked around the various office windows to see how people were working in real situations.

“You can’t get that sense from a trade show, but you can walk through a city and look at the windows and see what people think of wire management. How do desks move when it’s left up to the user? And that’s where we try to find our inspiration,” Pearl said.

For the latest news, videos, and podcasts in the Architecture & Design Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More