Articles by tag: rugged edge
By now everyone has heard of the cloud. Most businesses even understand how they can use it effectively. But what about other advances? With 5G, LTE and other wireless networks rolling out plus more IoT advances being made nearly daily, businesses will need the power to pull it all together. Simply relying on the cloud […]
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Why the Surveillance Tech at the Edge Needs a Rugged NVR
The need for capable, flexible and resilient NVRs is more apparent than ever. In an October 2019 study, Gartner, Inc. found that outdoor surveillance cameras will most likely be the biggest market for 5G IoT solutions through 2023. On today’s episode of the MarketScale Technology podcast, we’re rejoined by returning contributor Premio, a global […]
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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]
Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation
As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential. The Rise of M2M Marketing M2M Marketing builds […]
Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]
Small Retailers are at the Forefront of Economic and Community Revival
As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]