Articles by tag: target audience
The year 2022 was tough on company budgets and therefore, their marketing strategies. HubSpot recently released, HubSpot Blog’s 2023 Marketing Strategy and Trends Report, highlighting what trends to look for in the New Year. The main trends to look out for according to Hubspot Blog’s 2023 Report, are short-form content, influencer marketing, branded social media […]
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Professional AV
Mad Systems Secures Patent Advancing Personalization in Media
The landscape of marketing, advertising and consumer expectations is shifting more rapidly than ever before – and the only way to keep pace is with personalized content able to reach a specific target audience. In the ProAV space, Mad Systems is forging the path forward. The company just secured a new patent that, […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]