Articles by tag: TikTok marketing
If you’re growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you’re not alone. Market research firm GWI found that Gen Z’s engagement with influencers has fallen by 12% since 2020. And now, terms like influencer fatigue and deinfluencing are growing in popularity as consumers share […]
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Is TikTok Marketing Relevant for B2B Companies?
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful […]
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Motor Fuels Tax Minute – Episode 46: Stacking Credits
In this week’s episode of Motor Fuels Tax Minute, our hosts touch on the stacking credits as it relates to the Inflation Reduction Act. For information or assistance, contact us. We are here to help. ©2024 Detailed Description of Weaver’s Motor Fuels Tax Minute, Episode 46 00:00:00 Emilda: Welcome to Weaver’s Motor Fuels Tax […]
Balancing Cybersecurity and Privacy: Why the Healthcare Industry Needs Stronger Laws to Protect Patient Privacy
As healthcare institutions continue to digitize their patient data, the cybersecurity measures safeguarding this sensitive information have surged to the forefront of industry discussions. The discussion has been further ignited by the new directives aimed at strengthening the partnership between public entities and private healthcare providers. Navigating the complex relationship between cybersecurity and privacy […]
Preventing Cyberattacks on Healthcare Agencies: Why Agencies Need Clear Guidelines and Advanced Security Tools
Following a significant ransomware attack on Change Healthcare that disrupted the healthcare system, U.S. senators, including Senator Elizabeth Warren, have demanded immediate action to address cybersecurity vulnerabilities. They have pressed the Cybersecurity and Infrastructure Security Agency (CISA) to disclose its response and assess cybersecurity threats more broadly. This demand underscores the growing concern over […]
From Cart to Click: Retailers Must Enhance Operational Efficiency and Data Management in the Age of Grocery E-Commerce
A new study by Brick Meets Click indicates a significant shift in the U.S. grocery market: Over the next five years, traditional grocery sales are expected to slow, while grocery e-commerce claims an increasing share. This change is driven by a rise in online sales and a strategic shift towards first-party services to optimise […]