Articles by tag: visualmatic

Personalization in OOH Marketing: Engaging Audiences in a Saturated World

OOH Marketing Engaging

Advertising is everywhere- to the point where many of us just ignore it. It’s not meaningful. There’s too much noise. So, marketers now have to be more creative with how they engage consumers. In a saturated world, personalization is critical. Talking about this concept concerning out of home (OOH) advertising is Cole Cummings, Marketing […]

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Interphex
Benchmark at Interphex 2024
April 26, 2024

Benchmark Products showcased their line of life science and pharmaceutical manufacturing products during Interphex in New York City April 2024.

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cyber risk management in healthcare
Navigating Cyber Risk Management in Healthcare Means Handling the Small Alerts and Big Alarms
April 26, 2024

In an era where digital dependencies are integral to healthcare operations, cyber risk management in healthcare requires addressing the big events and attending to the small ones. This urgent need to address and mitigate cyber vulnerabilities was a key discussion point during a MarketScale Experts Talk discussion on continued cybersecurity threats in healthcare. The […]

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healthcare cybersecurity
Segmentation in Healthcare Cybersecurity Boils Down to Securing the Network and Protecting Patients
April 26, 2024

As healthcare institutions increasingly digitize their operations, the vulnerability of their networks to cyber breaches has highlighted the urgent need for robust cybersecurity measures. A recent Experts Talk discussion on cybersecurity risks in healthcare explores the pivotal role of network segmentation in fortifying these efforts. With patient data and healthcare service continuity at stake, […]

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ESG practices
Global Collaboration Drives Sustainable Maritime ESG Practices
April 26, 2024

Amidst the vast expanse of the maritime industry, a new wave is cresting—the wave of environmental, social, and governance (ESG) imperatives. From reducing carbon footprints to fostering social equity, maritime entities are grappling with the complexities of sustainability like never before. As the global focus sharpens on ESG practices, the maritime sector finds itself […]

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