Branded Trucks and Real Estate Businesses Are a Perfect Match

Real estate is all about space. Real estate professionals are in constant competition for properties to buy and sell for clients, and getting their business out front and center in a crowded marketplace is everything.

Scott Bunn, CEO and Sales Master at The Scott Bunn Division of RE/MAX 8 in the New River Valley region of Virginia, understands these challenges and knows how to overcome them.

And one of his secrets, which is a secret no longer, is the use of a branded truck.
Bunn’s truck not only attracts clients to his business but is also a retention tool. He provided his insights to CJ Stratte, Marketing Director with On the Move, and host Daniel Litwin, the Voice of B2B.

After a surprisingly phenomenal year in the real estate market in a pandemic-ridden 2020, Bunn said 2021 is quite a different story. There is a lack of properties available for sale, which makes the market tough and the competition even tougher.

But, no matter the real estate climate, Bunn said it still comes down to winners and losers, and the winners are the ones who know how to weather the storm and treat the business as a full-time opportunity.

For Bunn, part of that winning strategy is utilizing all available marketing, branding and advertising resources out there.

“I’ve looked at what successful people have been doing around the country, and I’ve duplicated what they’ve done that I liked,” Bunn said.

And Bunn discarded what wasn’t working. One of those things working for Bunn: his branded moving truck. “I decided to be everywhere, and a moving truck was a component of that. There were so few people doing that, and I could see that those across the country who were doing that were probably in the top three of their community.”

And Bunn’s truck not only gets his business’s name out in front of prospective buyers and sellers; he loans the truck out to his clients when needed. It’s an innovative approach to extending his brand beyond normal marketing.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More