Using Hollywood CGI Technology to Create Perfect Protective Coverings

 

The latest Avengers blockbuster movie and the hugely popular Fortnite video game series both use powerful software to create spectacular graphics and CGI so lifelike your eyes think it’s real. But deploying similar technology to create protective coverings might be even more unexpected. On today’s podcast, Bob Coulter, director of data acquisitions & technology at Transhield, revealed how his company utilizes CGI software to create perfect-fitting protective covers.

The road that led Coulter to Transhield goes through Hollywood. Over two decades ago, he spent his time directing and producing commercials and music videos before transitioning into a career in game development. Later, he left media creation altogether and joined some old friends at Transhield where he said it was cool to see how different skillsets could be used in creative ways, in this case, to build protective coverings.

Leveraging his past experiences, he began working with the same software developed for media creation to model perfect fitted coverings.

“We’re probably one of the few people who utilize the software in this manner,” Coulter said.

The technology digitizes the process of modeling, so when a company sends over laser scans of an engine, Coulter’s team will use the software to design custom covers that can shield the engine from mildew, moisture, and microbials that lead to corrosion.

“There’s a huge percentage of our GDP that rots away in fields so protecting those assets is valuable,” Coulter said.

While his own background is unique, he mentioned that the company also employs fashion designers and expert package engineers who harness their special training to help in creating superior protective solutions.

From day one, Coulter said, he was “blown away by just how much talent was within Transhield.”

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More
Oncology
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
April 1, 2026

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Read More
Firefly
Pursuing the Impossible: The New Space Race with Firefly Aerospace Co-Founder Eric Salwan
April 1, 2026

Many companies set out to do something hard. Firefly Aerospace set out to do the impossible. After 10 years and several existential moments, Firefly did what no private company ever had: in 2025, it successfully landed on the Moon. Before Firefly, only countries had ever landed on the Moon—and it took extraordinary national effort…

Read More