The latest Avengers blockbuster movie and the hugely popular Fortnite video game series both use powerful software to create spectacular graphics and CGI so lifelike your eyes think it’s real. But deploying similar technology to create protective coverings might be even more unexpected. On today’s podcast, Bob Coulter, director of data acquisitions & technology at Transhield, revealed how his company utilizes CGI software to create perfect-fitting protective covers.
The road that led Coulter to Transhield goes through Hollywood. Over two decades ago, he spent his time directing and producing commercials and music videos before transitioning into a career in game development. Later, he left media creation altogether and joined some old friends at Transhield where he said it was cool to see how different skillsets could be used in creative ways, in this case, to build protective coverings.
Leveraging his past experiences, he began working with the same software developed for media creation to model perfect fitted coverings.
“We’re probably one of the few people who utilize the software in this manner,” Coulter said.
The technology digitizes the process of modeling, so when a company sends over laser scans of an engine, Coulter’s team will use the software to design custom covers that can shield the engine from mildew, moisture, and microbials that lead to corrosion.
“There’s a huge percentage of our GDP that rots away in fields so protecting those assets is valuable,” Coulter said.
While his own background is unique, he mentioned that the company also employs fashion designers and expert package engineers who harness their special training to help in creating superior protective solutions.
From day one, Coulter said, he was “blown away by just how much talent was within Transhield.”
For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!